As a transition coach, do you know that you have a superpower?
You help clients make sense of the chaos in their lives.
You are the calm, sometimes the only calm, during their period of storm. You provide a much-needed sense of stability that someone needs while undergoing crisis.
But what you achieve goes much beyond that.
Transitions coaches help clients inculcate new behaviors. And as we all know is the most difficult thing to do. You enable a client to see that they hold within themselves the power to live their lives according to their values.
It is difficult during difficult times to remain focused and motivated. This is where a transition coach is most important.
Together with the client you can work towards a sense of fulfilment and transformation. And in the process you show the client that he alone is accountable for his happiness.
This helps him be better prepared for future transitions.
Why do Clients Need Transition Coaching?
The only thing constant about the world is change.
- If change is inevitable, why is there a need for transition coaching?
- Who is going to look for a transition coach?
- How will you find clients and convince them to hire you?
If these, and other, questions have kept you up at night, then stop right here.
You have reached the right place as I will be answering all these questions in this blog. All the tips listed below are bound to help you in your career as a transition coach.
Let us start with the basic question.
What Does A Transition Coach Do?
In essence a transition coach helps a client learn to cope with challenging transitions in their lives. This does not mean that as a transition coach you tell clients what to do to overcome difficulties. Transformation can only happen when the client understands, accepts and readies himself to overcome challenges.
Transition coaching helps clients
- To tap into their potential and seize emerging opportunities
- Focus on their passions, strengths and interests
- Examine their core beliefs to define future life goals
- Set new goals and develop plans to achieve them
- Prepare for whatever is important for the next chapter of their lives
- Analyze and understand obstacles and behavior patterns that may be sabotaging success and blocking fulfilment
- Push beyond self-imposed barriers to achieve goals
- And finally, lead happier and more successful lives
Niches in Transition Coaching
Even within transition coaching, there can be several niches that you can specialize in. A few of the areas are:
Career Transition Coach
A career transition coach specifically helps a client navigate a career change. Typically, any client that has suffered a job loss due to layoff or reduction in force can opt for a Career Transition Coaching. However, a person who is changing careers may also seek help from a Career Transition Coach to navigate the tough transition into a new role. Succession is also a big organizational change that requires an effective transition plan for all involved.
Retirement Transition Coach
As the name suggests, this type of transition coach typically deals with someone who is looking at retirement, whether voluntary or otherwise.
Executive Transition Coaching
A transition coach in the office can help in various ways. He may be hired for onboarding new hires to managing succession plans or retired officials. A transition coach is also particularly useful especially when the company is going through management or functional changes.
A lot has been written about executive transition coaches. One such article explains the need for hiring such a coach. In How transition coaches accelerate executive onboarding the author highlights how many companies think they are doing a good job of onboarding newly-hired executives. But they actually are not. Check out the whole article for more.
Life Transition Coaching
From dealing with life changes to overcoming illness, everything comes under the radar of a life transition coach. Some of the major life transitions centre on:
- Career: Could be job loss or career change
- Relationship: Revolves around change of status in marriage/divorce or discovery of betrayal/infidelity
- Self discovery: Centres around challenges related to sexual orientation/identity
- Health: Can be both physical or mental (personal illness, accident or burnout in career or personal life)
Health Transition Coaching
Moving from a sedentary lifestyle to an active healthy life? Do you know who can help? That’s right! A transition coach. That’s not all. A health transition coach also deals with mental health, a topic that has only come into the forefront.
This one is easy enough to understand. Right?
Not really. Read this article to know how children react to transitions.
Academic transition is not just about choosing a career path early on. It is an in-depth analysis of aptitude and capabilities.
Emotional transition coaching
It is important to understand the science behind what happens to our bodies during stress. This state of being stressed can exist for a longer time during transition.
WebMD defines stress as the body’s reaction to harmful situations — whether real or perceived. This reaction is known as “fight-or-flight,” or the stress response. During stress response, your heart rate increases, breathing quickens, muscles tighten, and blood pressure rises. You’ve gotten ready to act.
Stress means different things to different people. What causes stress in one person may be of little concern to another. Some people are better able to handle stress than others. And, not all stress is bad. In small doses, stress can help you accomplish tasks and prevent you from getting hurt. For example, stress is what gets you to slam on the breaks to avoid hitting the car in front of you. That’s a good thing.
Our bodies are designed to handle small doses of stress. But, we are not equipped to handle long-term, chronic stress without negative consequences.
According to this website, the primary stress trigger is major transition. This is shown by the famous Holmes–Rahe Stress Inventory. Good or bad, transition means extensive adjustment, a heavy load of uncertainty, and some level of loss.
Process of Transition Coaching
How does transition coaching play out for the client? When can they see the results of your engagement?
Most clients will focus on the end result. They will want to know that they can come out of the storm unscathed. That is a normal human reaction to want self protection. So there is nothing wrong with that.
However, as a coach you must ensure that clients understand that there is a process to follow through for effective results.
I have highlighted the usual process that is followed in transition coaching.
Preparation for Transition Coaching
First, there is a desire for making the best out of transition. This is where the client anticipated that he needs help. And you have been roped in to do the needful.
Engage with client
This is where you start building a rapport with the client. You have to win his trust and confidence. So the onus for ensuring that you can provide a safe space rests on your shoulders. I would also encourage you to read my blog 5 Powerful Coaching Questions to Ask Your Clients Based on Your Coaching Niche.
This is the stage at which the client is ready to face his/her demons? Work through the feelings of the client associated with the change that is inevitable in the client’s life. Analyze with your client the moment of “change” in every way possible without being judgemental. This ability to see things from a different perspective may actually help the client.
Letting go in transition coaching
The client will be able to take the first step towards a healthier existence when he/she realizes that it is best to let go. The earth shattering moment is over. It is best to analyze it, understand it and then let it go.
Goal setting during transition coaching
This brings us to the action-oriented shift in your client-coach relationship. Goals require both the coach and client to work together. Once you have the client’s best interests as the ultimate goal, you will be able to work out the path.
What are the strengths and weakness of your client? What are the values/belief systems? Help the client analyze and understand his past actions in order to understand patterns of behavior. Only after this rather painful self-discovery will the client come to a place of acceptance.
Building a different vision
Seeing the future together with a partner is empowering for any individual. It is also particularly crucial for mental health. Work with your client and show him/her what the future can look like. Tap into the information shared by the client during the briefing. What are the passions and interests of the client? Where does the client see him/herself in 5 years’ time? Focus on the end goal. Then, draw a map to get there. The action plan is everything.
Moving forward in transition coaching
Once the client has gotten over the emotional turmoil of the transition, it is important to keep the focus on moving forward. Keep the client accountable for his happiness. And most importantly, teach him/her to practise these steps going forward. This will only help in dealing with future transitions.
You will some relevant pointers of how you can help the client in my blog on self esteem coaching. It’s called Self-Esteem Coaching: How to Become a Self-Esteem Coach and Get High-End Clients.
Target Audience for Transition Coaching
Now let us address the second question I had asked earlier. Who is looking for a transition coach and how will they find you? This question is primarily about demand and supply.
Anybody who is going through change and wants to come out at the other end as a changed person can be your client.
An ideal client for a transition coach is an intuitively self aware person. While we all go through change, very few people prepare for the same. Only a few people anticipate the change that they are about to undergo and prepare for it. This is why I said that your client is intuitive and aware.
Now, how are you going to make a name for yourself in the market? How will your target audience find you?
Marketing Tips for Transition Coaching
Do you need marketing for your transition coaching service?
You are not the only one asking this question. In fact I get asked this question so often that I decided to write a blog about it.
In my blog Is Marketing Crucial to My Coaching Business, I have addressed this question in some detail.
What is marketing and why do you need it in your practice as a transition coach?
A 2018 article states that “two-thirds of adults in the United States (US) say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when making a big purchase, reports Survey Monkey. Adults in the United States are not alone in the importance they place on trust: a majority of respondents in the United Kingdom (57%) and Canada (69%) also say that trust in a brand has a great deal or a lot of impact on their decision-making.
This article offers insight into simple questions about the need for marketing right from the start:
“Building your brand is a crucial part of building your business. Questions you need to consider to build the foundation of both your business and brand include:
- What are the needs of your target customers?
- How do your competitors meet the needs of your target customers?
- How can you help your target customers understand why your product or service is better than, or different from, the competition?”
Salaries in Transition Coaching
Now let us address the all important question of earning.
How much can you make as a transition coach? Will you earn enough to give your family a comfortable lifestyle?
According to ZipRecruiter, the average annual pay for a transition coach in the United States is $57,329 currently.
ZipRecruiter lists annual salaries as high as $102,000 or as low as $19,500. But the majority of transition coach salaries currently range between $43,000 (25th percentile) to $72,500 (75th percentile) across the United States.
The average pay range for a transition coach varies modestly (up to $29,500). The website suggests there may be fewer opportunities for advancement based on skill level. But location and years of experience may lead to a higher pay.
Is there A Market for Transition Coaching?
Coaching is a growing industry.
Let us look at some market realities. I have mentioned these statistics in my earlier blog posts as well. But this sets the context in terms of what you can expect to earn as a coach.
- The International Coach Federation boasts 53,300 members. It has a steady growth trend.
- Average income for life coaches ranges from $27,100 to $73,100. Specialty coaches can charge more than $100,000 annually.
- Growth projections for the life coaching industry are an estimated 6.7%. This would take revenues to $1.34 billion by 2022.
- 92% of life coaches remain active in the field.
- In Asia, there were around 3,700 coaches. They contributed $113 million in total annual revenue.
- More and more corporations are hiring life coaches instead of mental health counsellors to work with employees (no stigma).
- Life coaches remain unregulated. There are no state licensing requirements. This suggests freedom of practice, but also raises concerns about quality.
- Executive coaches can earn a handsome salary too. Salaries start at $150 and can go up to $350 for most coaches. Executive coaches can also charge $1,000 per session.
This news report reported from the 2017 ICF Global Consumer Awareness Study. The research was also conducted by PwC Research. It stated:
- 89% people in India are aware of life coaching
- 59% have partnered with a life coach at some time
- 97% expressed satisfaction with the experience
Now, you may be wondering how you will you get your brand name noticed? The market is evolving and growing. But the competition is also getting tougher. You may want to refer to my blog How to promote your life coaching business? for more on this.
What Qualities are Needed for Transition Coaching?
What are the qualities of a good transition coach?
All good coaches, irrespective of a niche, share several common traits. I have written about these in detail in a few blogs. In my previous blog Top 10 Coaching Skills You Must Have as a Life Coach, I have mentioned several qualities. The top three qualities are:
- Empathy: You do not have to walk in your client’s shoes. You do not have to have an opinion about stress/loss or life transition. Listen attentively and help the client through the period of transition. Then help them overcome it as per the process I have explained. Withhold any judgement.
- Objectivity: Is the client’s feeling justified? Is their fear or sense of loneliness real? The client is probably battling these questions already. Despite that, they have come to you looking for help. As a transition coach, they are looking for objective yet supportive aid. Be kind yet be firm. Guide them through the process towards the end.
- Accountability: The final quality is this. Only if you practice accountability can you preach it. What do I mean by that? Transition coaching can stretch you beyond your comfort levels. You may be compelled to provide support beyond your working hours or preferred location. If that happens, be present for your client. Your presence itself will inspire the client to keep working towards a common goal.
These qualities are common for coaches across all coaching models.
These qualities mentioned are helpful for all coaches, including transition coaches.
Top Qualifications Required in Transition Coaching
Are there certain specific degrees needed in transition coaching?
The traits that make for a good coach are common to all coaches. The most important trait though is a desire to help people.
Having said that, experience is a particular sector will always be favourable. For example, if you are targeting an academic crowd, focus on showcasing the success you have had in that area. Do you have specific clients who can vouch for how you helped them with transition coaching? Build a portfolio that showcases your expertise.
I always insist that you invest in yourself before asking others to invest in you. Look for training courses that will give you a head start in your transition coaching career.
Do You Need Certification in Transition Coaching?
No, you do not!
I have explained this in my blog Do you need Coaching Certification in 2021?
Right now, the coaching industry is still unregulated. This means anyone can claim to be a coach. Your experience, marketing skills and good client recommendations will ultimately decide how successful your transition coaching practice will be. If you are still learning how to become a coach, you can take some training courses to understand the industry better and to make connections.
Psyche Yourself Up for Transition Coaching
Coaching is a tough career choice. And you have to be mentally prepared to getting involved and helping your client through some tough life situations. This means you have to help yourself before you can help others.
Are you switching careers to pursue transition coaching? Or are you starting out in your career as a transition coach? Either way, some of the concerns are the same. Most coaches ask themselves the following questions.
- How will I get clients?
- How can I get noticed in a crowded market?
- How will I advertise my services?
- Will I earn enough money?
Can you relate to these concerns? If these are some of the questions you have asked yourself, then hopefully you have found the answers. On a continuous basis, keep yourself updated with the latest industry trends.
Learning should never stop. Even when you have become an experienced transition coach, keep reading up the latest research and developments to keep yourself updated.
A simple Google search will show you several books and podcasts online. As a transition coach, you may want to look up some of these.
A search on GoodReads will offer a list of books for a transition coach to read and learn from.
- Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition
- The Five Dysfunctions of a Team: A Leadership Fable
- Agile Retrospectives: Making Good Teams Great
- Agile Coaching
- Kanban and Scrum – Making the Most of Both
There are several YouTube videos and podcasts on transition coaching online.