How to start an Online coaching business From Scratch (that makes Money Fast!)

As of 2024, the coaching industry continues to boom. It is currently valued at $5.34 billion, with an expected growth rate of 15.43% within the year.[1] This growth reflects a greater demand for personal and professional development.

Ready to join the movement? Want to help others while aiming for a six-figure income?

Are you wondering: how to start an online coaching business? In this article, I will give you all the insider tips. Drawing on my expertise, I’ve helped over 600 coaches launch successful online businesses. You’ll learn proven strategies that work.

In Brief : How To Start An Online Coaching Business

What is An Online Coaching Business?

Online coaching business involves delivering transformative products and services via the internet. These sessions can occur through video or audio calls. Whether you’re coaching in life skills, business, or fitness, you can connect with clients globally from your home.

Running an online coaching business is rewarding and profitable. There’s a big market and high demand for personalized online coaching. This creates great opportunities for coaches.

Benefits of Running An Online Coaching Business

Running a coaching business opens the doors to freedom. You call the shots, set your own pace, and work wherever you want. It gives you access to:

  • Wider Client Base: Online coaching breaks geographic barriers, enabling coaches to reach clients beyond their local area.
  • Flexibility of Location: Coaches have the freedom to work from anywhere, whether it’s their home, a local café, or while traveling.
  • Increased Profitability through Specialization: Specializing in niche areas can lead to a more lucrative business as it caters to specific client needs and preferences.
  • Low Start-up Costs: Starting an online coaching business requires minimal investment, primarily stable internet access and a functional device.
  • Scalability: Online coaching provides various scalable options, from one-on-one sessions to group coaching or creating digital products, allowing for diverse revenue streams.

Success Story: A Day In The Life Of Brian Peters – An Online Coach

Brian Peters, a client my team and I helped, now runs his own coaching business. He used to be a teacher, making $12,000 a year. 

How to start an Online coaching business From Scratch (that makes Money Fast!) how to start an online coaching business

Now, he lives on a beautiful island in the Philippines and earns in one month what he used to earn in 20 years of teaching. He coaches business owners from all over the world.

Brian conducts his coaching sessions remotely. This gives him the freedom to work on his own terms. He manages his online coaching business from anywhere. He schedules sessions at times that suit him and his clients. 

A typical day includes conducting client sessions and spending quality time with his family. This ensures a balanced work-life scenario. Running an online coaching business has given him several unique benefits. 

He can reach a global market, connecting with clients across various time zones. This maximizes his business hours each day. The online model also reduces overhead costs like office space and travel expenses, increasing profitability.

Here he shares his experience with us and our impact on his journey to becoming a millionaire coach:

Begin Your Online Coaching Journey in 5 Steps

How to start an Online coaching business From Scratch (that makes Money Fast!) how to start an online coaching business

1. Select A Niche

A study by the ICF (International Coach Federation) found that an astonishing 82% of coaching businesses fail within the first two years.[2] A major reason why coaches fail is because they don’t choose the right niche. In an online coaching business, focusing on a specific niche is key. Instead of coaching broadly, target clients who need specific help in your area of expertise.

Here’s a simple way to identify your niche:

How to start an Online coaching business From Scratch (that makes Money Fast!) how to start an online coaching business
  • Are You Passionate About Your Niche?
    You need to be passionate about who you are helping. Your passion will drive you to understand your clients’ needs, dreams and fears. This will help you find better coaching solutions for your clients.
  • Is Your Niche Abundant And Easy To Reach?
    Find a niche that can give you abundant clients. Don’t select a niche that has very few people or isn’t easily accessible.

    For example, career coaching for professionals appeals to a broad audience, including anyone from recent graduates to seasoned employees looking to advance, ensuring a larger and accessible market.
  • Can They Pay You?
    Determine whether your clients have the financial capability to pay you or not.

    For example, let’s say your niche is to help people get back on their feet after filing for bankruptcy. Your clients are already in a financially distressed state where they are struggling to make ends meet. Do you think they will be able to pay you, though you might deliver immense value to them? So, always select a niche where clients can pay you for your coaching services.
  • Are You Solving A Problem Worth Paying For?
    How much someone pays to fix a problem depends on how much it bothers them. Make sure your clients really feel the pain of their problems. Only then they would be willing to invest in you.

    For example, if a company is experiencing significant financial losses due to poor management, they would likely be willing to invest in a leadership coach.

This approach will help you find a niche that matches your strengths and meets market demand.

2. Set Up Your Website

Your website is the most important detail for attracting potential clients. It’s an ideal platform to promote your services and resources. Create content that clearly shows how you can help improve people’s lives.

Here are some dos and don’ts for your coaching website:

  • ✔️ Keep the design clean and easy to navigate.
  • ✔️ Include clear descriptions of your services.
  • ✔️ Offer testimonials and success stories.
  • ✔️ Ensure your contact information is easy to find.
  • ✖️ Overload the site with too much text.
  • ✖️ Use complicated jargon or technical terms.
  • ✖️ Neglect mobile users—make sure your site is mobile-friendly.
  • ✖️ Forget to update your content regularly.

If you’re considering starting or revamping your coaching website, you might find my article on the best WordPress themes for coaches quite useful. It’s packed with tips to enhance your online presence.

Businesses with simple websites often perform better than those with complex, flashy designs. Research indicates that given 15 minutes to consume content, two-thirds of people would prefer to engage with a website that is beautifully simple rather than overly complex.

3. Create Your Coaching Program

Your coaching program should reflect your unique selling proposition (USP). Design it to help clients overcome specific challenges in your niche. Focus on common issues. Provide solutions and resources to manage and overcome these problems effectively.

  • Set Objectives: Start by defining what your program aims to accomplish. Think about the specific improvements or changes you want participants to experience.

    For example, if you’re coaching new managers, your objective could be to enhance their team leadership skills effectively within three months.
  • Develop the Program Content: Organize your coaching material into a series of progressive steps or modules that build on each other. Include practical examples and interactive elements to keep learners engaged.

    For instance, for a management skills program, you might have sessions on communication, delegation, and conflict resolution.
  • Decide the Pricing: Choose a pricing strategy based on your target audience. For low-ticket clients, you should offer a basic package that’s more affordable.

    For high-ticket clients, such as corporations or top professionals, set a higher rate. For example, a basic course could be priced at $200. A comprehensive program offering extensive personal coaching could be priced $2000.

4. Choose the Right Platform & Tools

To deliver online coaching, you need the right technology. I have created a roadmap to help you understand just what needs to be done.

How to start an Online coaching business From Scratch (that makes Money Fast!) how to start an online coaching business

  • Like I said before, first, you need a website. This is where clients find you and learn about your services. For creating your website, you can use WordPress, Square Space or Wix. It’s easy and flexible.
  • To keep track of how your website performs and where your traffic comes from, implement Google Analytics. This will help you understand your audience better and refine your marketing strategies accordingly.
  • Next, choose a Content Management System (CMS). This helps you create and manage your digital content. You can build your coaching program modules using platforms like Teachable or Kajabi. These tools let you design courses online easily.
  • For scheduling appointments, use Calendly. This tool helps you book sessions without conflicts or missed appointments. You can set it up so clients can choose from available times.
  • For conducting sessions, use Zoom or Google Meet. Both platforms are great for video calls, and they let you interact with your clients face-to-face, online.
  • The next step is to streamline client interactions and automate administrative tasks. To efficiently manage client contracts, JotForm is a great tool. It integrates seamlessly with your site, making paperwork a breeze for both you and your clients.
  • For maintaining engagement, try Mailchimp. It’s perfect for sending promotional emails, keeping your audience informed and interested
  • Finally, to tie all your tools and workflows together, use Zapier. It automates repetitive tasks, connecting your website, CMS, email system, and more, allowing you to focus more on coaching and less on the backend work.

It can be challenging, confusing, and obviously expensive to have all of these tools integrated properly and ensures the way you intend it to. It is a hurdle you need to overcome. This is where we step in. We can take care of all of this for you as a part of our all-in-one system, designed just for you! Focus on what you do best, coaching, while we take care of the rest.

5. Build Your Client Base

Building your client base is essential for your business’s longevity. Running an online business is challenging—you must market, convert prospects and retain clients.

It’s important to showcase what makes you unique. Highlight your distinct qualifications, experiences, and personal journey—this can resonate strongly with potential clients.

Marketing Strategies That Work

  • Use Email Marketing: Most people check their email daily. If you’re a nutrition coach, for example, you could send out weekly emails with tips on preparing healthy snacks quickly. Include a call to action (CTA) in each email encouraging sign-ups for your coaching program.
  • Create Extra Value: Offer additional resources like an ebook or an infographic. This approach helps establish you as an expert and demonstrates your ability to provide value. You could offer these resources for free on your website to attract more visitors.
  • Leverage Testimonials: Testimonials are powerful tools. They back up your claims and prove your legitimacy. Since 70% of online shoppers read reviews first, having testimonials can be an effective way to enhance your credibility.
  • Encourage Referrals: Ask your current clients to refer you to others. This can be one of the most effective ways to gain new clients if you provide incentives for referrals.

    I have an in-depth article on marketing strategies for coaches that will help you master key tactics.

How Much Does It Cost To Start An Online Coaching Business?

The cost to start an online coaching business can vary widely. This includes expenses for legal fees, website creation, and initial marketing efforts​​.

These costs are initial investments for setting up your online coaching business.

  • Cost of Registering your Business (depending on your location): You need to register your coaching business name. The cost will vary according to location. The initial filing fees range from $50 to $500, depending on the state where the LLC is being registered. For example, states like Arizona, Colorado, and New Mexico are among the cheapest, with filing fees around $50. On the other hand, states like Tennessee, Massachusetts, and Texas can have fees that reach up to $300 or more.[3]
  • Laptop and Internet Access: A laptop and internet are basic needs these days so I assume you already have these.
  • Website: You can spend up to $1000 to build a professional website. If you everything yourself, then the cost runs zero. I recommend new coaches have a simple website that just reflects their brand.

    But there is one very important thing that I see so many coaches get lost in. I’ll cover this in common mistakes made by coaches in a bit.
  • Online Platforms and Tools: Coaching businesses spend tens of thousands of dollars on coaching. In the previous section, I had spoken about the tools in detail. Some recommend ones include Zoom ($14.99/month for Pro plan), Kabaji ($119/month for Basic plan) and Thinkific ($49/month for Basic plan).

    As a company, we’ve invested up to $50,000 in tools and resources, ensuring you don’t need to bear these costs. We’ve streamlined the setup process, allowing you to leverage our established systems and expertise to get your coaching business up and running smoothly.

My Top 3 Tips For Success

Scaling up your online coaching business requires strategic effort and smart planning. Here are my 3 top tips for expanding your coaching business effectively.

1. Adopt The Edutainment Principle

When you develop your course material, aim to educate while entertaining. No one wants to listen to boring lectures. Use stories, humor, and interactive elements to keep your audience engaged.

Offer sneak peeks of your courses with video pop-ups or sample lessons to entice potential students. Make these previews lively and engaging. Offer them a glimpse of how you can transform their lives. This applies not only to your courses, but also to the emails and blogs you write—make them engaging.

2. Seamless User Experience and Clear CTAs 

Ensure your website is intuitive and straightforward, with prominent CTAs like “Enroll Now” or “Book A Call.” Every step, from browsing to enrollment, should be smooth.

Often, potential students or customers might see your content but not know how to proceed. Your CTAs should be unmistakable and guide users exactly where they need to go next. Use simple, direct language to ensure no one is confused about how to take the next step.

Kaley’s website is a good example of a clear CTA. Previously, when people landed on her website, they were unsure about what to do next.

She did a revamp of her website and look at it now. It’s instantly clear what your next step should be.

How to start an Online coaching business From Scratch (that makes Money Fast!) how to start an online coaching business

3. The 2 Call Process

The two-call process consists of an opening call to build up the need for your coaching services, followed by a closing call to finalize the deal.

  • First Call: Assessing Client Compatibility
    In your first call, your main job is to chat with the potential client and identify whether they are a good fit. Is their problem something your coaching can solve? Do they have the money to pay you? Are they open to being coached? This helps u determine whether you need to schedule a follow-up, which leads us to the second call.
  • Second Call: Seal the Deal
    Now, in your second call, it’s all about getting a commitment. You’ve already talked about their needs and how you can help, so this call should focus on clearing up any doubts and locking in the agreement. Be clear and confident, reiterate the key benefits, and guide them on how to officially sign up.

Avoid These 4 Mistakes

Coaching is a highly competitive industry. What may seem like minor oversights can significantly impact your business. Be mindful to avoid these common pitfalls.

1. Trying to make a product for everyone

This will only amplify your problems. Don’t go for this ‘one size does fits all’ approach. For example, as a health coach, you might create a weight loss program that you believe could suit both retirees and women suffering from PCOS.

However, these two groups have distinct needs and challenges. Retirees might require a gentler exercise regimen due to age-related physical limitations. In contrast, women with PCOS may need a program that addresses insulin sensitivity and hormonal balance.

By trying to make a one-size-fits-all solution, the program fails to effectively address the specific health concerns and goals of each group. Resulting in dissatisfied clients and bad reviews.

2. Making Your Website A Work Of Art

I have seen a lot of coaches focus on making their website too aesthetic, dedicating significant time and resources.

However, in the early stages, this shouldn’t be your main concern. A simple, functional website will suffice.Initially, your focus should be on building your client base, refining your coaching methods, and understanding the specific needs of your target audience. These foundational elements are crucial for long-term success

3. Not taking into account the client’s feedback

Your client’s feedback is the ideal way of knowing what is going well and what has to be refined. This will help you improve your services.

I personally like the idea of anonymous feedback since it gives the client the opportunity to express their opinion freely. (try it once!)

4. Worrying much about how to scale fast

Many new coaches make the fatal mistake of scaling fast. Concentrate on building a value coaching business rather than a vanity one.

Just keep hustling. Understand that slow and organic growth is the need of the hour. Rome wasn’t built in a day! Scaling requires a very strong foundation. If you build on a shaky foundation, your business will implode.

How Is An Online Coaching Business Different From An Offline One?

Offline coaching businesses have been around for many years, and they are still a popular option for people who want to receive personal training. 

However, online coaching businesses offer some unique advantages that set them apart from traditional offline businesses.

1. Flexibility And Location

One of the key differences between an online and offline coaching business is the location of the business. An offline coaching business is typically run from a physical location, such as a studio, office or home.

An online coaching business can be run from anywhere in the world, as long as you have an internet connection. This is great for those who are busy or live in different time zones, as they can access your services 24/7.

2. Technology And Equipment Requirements

You’ll need to invest in to make your online coaching business successful. This may include a website, online coaching software, communication tools and a payment gateway.

For offline coaching, having the right equipment and infrastructure is crucial to delivering effective training sessions. Physical setup like comfortable seating, adequate lighting, and appropriate climate control can significantly impact the learning environment. 

Traditional tools such as whiteboards, flip charts, and projectors are essential for visual presentations. The physical space for offline coaching needs to be versatile to suit various coaching styles, whether it’s group workshops, individual sessions, or larger seminars. It’s essential to ensure that every participant can fully engage with the content being delivered

3. Price Points

The pricing models between online and offline coaching can vary considerably. Offline coaching often involves higher overhead costs due to physical space requirements, which can lead to higher prices for clients. 

In contrast, online coaching eliminates many of these overhead costs, potentially allowing for more flexibility and lower price points. This affordability can make services more accessible to a broader audience, increasing the coach’s potential client base. 

Furthermore, online coaches can offer a range of pricing tiers, from one-time consultation fees to subscription models, providing options that can suit different budget levels.

4. Variable Pricing Structure

In online coaching, you can design courses and organize them into various modules. You can sell these as a comprehensive course or in segments, allowing for multiple price points. This isn’t typically available with one-on-one offline coaching.

By offering different tiers and types of access, you can cater to a broader audience—ranging from beginners looking for an entry point to advanced learners seeking deep dives—without needing to scale your personal involvement linearly. This can maximize your reach and revenue while minimizing the additional workload, making it an efficient model for growth.

So, what’s the verdict?

An online coaching business has several key advantages over an offline one, including affordability, 24/7 access and global reach. If you’re looking to start a coaching business, it’s definitely worth setting it up online. It might seem a little scary at first, but you’ve got support. We’re here to help you make a business that changes lives and makes you money.


All you need to set up an online coaching business is a laptop and an internet connection. This completely remote coaching model has gained significant popularity post-pandemic.

I’m here to help you with your online coaching business. Feel free to leave comments and ask for any advice!


  1. Business Coaching Industry Statistics: Market Size 2024.” ProfileTree, 2024,
  2. International Coach Federation. 2016 ICF Global Coaching Study: Executive Summary. 2016,
  3. “LLC Filing Fees by State.” LLC University, 2024,

Frequently-Asked Questions

1. Is Online Coaching Profitable?

Yes, online coaching can be quite profitable. The success largely depends on your ability to identify a niche with demand, offer valuable solutions, and effectively market your services. With lower overhead costs compared to traditional in-person coaching, the profit margins can be significant.

2. How Do I Start An Online Coaching Business From Scratch?

To start an online coaching business, you need to:

1. Select a Niche: Choose an area you are knowledgeable and passionate about, and where there is demand.
2. Build a Website: Create a website that outlines your services, your expertise, and how potential clients can contact you.
3. Create Your Coaching Program: Develop programs that offer clear benefits and solutions to your clients’ problems.
4. Choose a Platform: Use platforms like Zoom or Gmeet to conduct sessions.
5. Market Your Services: Utilize content marketing strategies to attract clients.

3. How To Earn From Online Coaching?

You can earn money by conducting one-on-one or group coaching sessions online. People will pay for your services if you effectively solve their problems.
Ensure that the problem you address is significant enough that people are willing to pay for solutions. By positioning yourself as an expert who can deliver results, you’ll attract clients willing to invest in your coaching.


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