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How to become a Generation Y/Millennials Coach?

How to become a Generation Y/Millennials Coach? Generation Y/Millennials Coach  /  31st March 2022

I would argue that there has never been a generation that has been studied and discussed as much as millennials. This group of young people, also known as generation Y, was born between 1980 and 1994, and they comprise the majority of the young workforce today. There are many names given to them, but most people will recognize them as the Millennials or Generation Y (Gen Y). 

How to become a Generation Y/Millennials Coach? Generation Y/Millennials Coach

As many Gen Y members have already entered the workforce, managers will likely need to deal with generational differences that seem to exist among employees, since many Gen Y members already work in the workforce. As members of Generation Y are likely to work closely with members of Generation X, this study attempted to uncover potential differences between Gen X and Gen Y with regard to their work-related beliefs. I am sure as an employer or manager that you have millennials on your team, and to coach them towards success, you need the right tactics.

What is Generation Y /Millennials coaching?

A significant growth in the coaching industry occurred in America in the 1990’s and continues to this day. An individual can be coached to achieve both short- and long-term goals through a supportive relationship with a professional coach. In my opinion, coaching is an effective tool for people to achieve their goals, improve their self-esteem, and improve their performance in their professional and personal lives. The benefit of coaching is that it is a positive, supportive, and often intimate environment where clients can learn and grow. This is a great opportunity for a coach to create a vision for their life and then develop a roadmap for how to achieve it. 

As with any generation, it is critical when coaching Generation “Y” to understand how to relate to each generation’s specific characteristics in order to achieve the greatest degree of success. The ability to consider the backgrounds and characteristics of each generation can be helpful in understanding the distinctive talents and challenges that each generation brings to the workplace. 

In Behrans (2009), the integration of Millennials (Generation Y) into the workplace is a key aspect. It provides coaches and managers with both a new set of challenges and the opportunity to develop as individuals.A brand new set of opportunities awaits you as well.

With Millennials leading highly structured and scheduled lives, they may be expecting not only to be told what to do, but also when to do it. Also, given that they have spent hours and hours alone in front of their computers and gaming machines, they have become extremely technologically savvy and are exceptional problem solvers, but  It is possible that they do not understand how to function in a social context in a team, or within a department. In contrast, since they have been taught that inclusion is a virtue from an early age, they are more tolerant of the differences in race, nationality, and gender preferences than older workforce members and can therefore readily learn about team building and collaboration.

What does a Generation Y /Millennials Coach do?

Coaching is a powerful tool for driving, motivating, and retaining a workforce. As a result of this, the organization’s leadership pipeline is able to possess individuals that are qualified, well-behaved, and have the skills to lead the organization to success. Coaches may not make the cut with this generation if they offer run-of-the-mill programs. 

Here are some Y /Millennials coaching strategies to drive Millennials;

  • Develop Tacit Knowledge

The tacit knowledge refers to the understanding of job roles, processes, customers, and other organizational subtleties such as culture. For long-term success and the development of all leaders, it is essential that tacit knowledge is passed down to them. As a consequence, coaching strategies for millennials need to heavily focus on this aspect.

Although it might seem that a day-long training session would suffice in this situation, it is important to keep in mind that tacit knowledge building is a process that requires attention to both the technical aspects as well as to constructing and honing the power skills of the generation. It is essential that the organization ensures that along with the technical knowledge they learn, they become self-reliant, skilled, and thoughtful employees who are aligned with the organization’s goals. When the going gets tough, these types of employees are able to improvise and recognize opportunities for improvement.

In the case of Millennials moving into managerial roles, it is imperative to develop this vocabulary so they can pass on tacit knowledge with skill and positively impact their organization.

  • Individualize Training Efforts

The millennial generation is accustomed to a world that caters to their wants and preferences. Most of this generation doesn’t remember a time before the internet, which has had an impact on how they interact with the rest of the world. Your browser history determines what kind of ads you will see when you’re browsing the web. If you listen to music streaming services, you can benefit from powerful algorithms that help the apps suggest tunes that you will enjoy.

Keeping those experiences in mind while coaching millennials is an important consideration. Media has almost always been a place where millennials have had customized experiences, and they want to see that in their everyday lives. For that reason, it is important to start with a template that you can modify according to the needs of each member of this generation.

  • Keep it contextual

Generation Z and Millennials as a group are more questioning in nature due to their generational machinations. Relevance and context also drive them. Learning opportunities are very important to them, and they are seeking ‘careers’ rather than ‘jobs’. There is therefore a need to provide them with these learning opportunities as well as concrete and directed avenues of leadership development in order to help them develop as leaders.

In this regard, coaching plays a very important role. In order to ensure that coaching conversations are focused and outcome-driven, organizations need to make sure that the conversations are relevant and contextual. There are several types of behavioral assessments that can be used such as the 16 Personality Factor test based on self-evaluation, that provide the perspective and relevance this generation demands. Furthermore, since the learning opportunities are based on quantified data, it also helps them to become invested in the learning process.

  • Don’t Over-Focus on the Negative Differences

There has been a lot of bad press about millennials. Despite the fact that they’ve been referred to as “the me-me-me generation” and have been called entitled on more than one occasion, adults have lobbed insults like that at youth for generations. Accordingly, when he wrote about the rebellious youth of the 440 BC generation, Socrates said the following:

I believe that children today love luxury. They show bad manners, disrespect for authority, show disrespect for their elders, and love chatter to the exclusion of exercise.”

Gen Xers and baby boomers, as mature generations, can be tempted to focus on the negative aspects of millennials in order to feel superior, but that approach isn’t helpful when you’re trying to coach young people. Try instead to look at the positive things that millennials can bring to the table, and remember that it may not be anything negative, it may just be something different.

What are the benefits of becoming a Generation Y /Millennials coach?

The studies have shown that Generation Y / Millennials are in fact hard workers who can be a valuable asset to any company in which they work. It is likely that you already employ Millennials in your company. Almost half of the current workforce is Millennial. Becoming a coach for Generation Y/Millennials has many benefits;

1. Develop New Perspectives

There are many benefits to having young employees in your company because they bring fresh perspectives to the table. In case you are trying to pitch to a younger audience, then having employees in the same demographic can be beneficial. One of the biggest strengths of millennials is their ability to think outside the box. This can lead to new ideas and innovative marketing campaigns that resonate with new audiences. By becoming a Generation Y/millennial coach, you will also be able to gain the benefit of developing new perspectives. 

2. Embrace Technology

There is no doubt that most Millennials grew up with computers, smart phones, and social media. The Millennial generation is the first generation to have grown up using these technologies since they were babies. As a result, they have grown up in an environment where technology is an important part of their daily lives. As a millennial coach, their clients learn how to effectively use technology to achieve their goals in a more efficient manner. In addition to teaching them how to use this powerful tool, they also teach them how to leverage it in a way that will create strong relationships, strong communities, and more money. As well as this, they also help them develop strategies for overcoming obstacles that may arise when utilizing technology.

3. More environmentally and socially consciousness

Millennials have been dubbed the ‘always-connected’ generation due to the widespread use of technology in their lives. Having said that, they bring to the table high levels of technical skills, but it is difficult to ignore their apprehensions about their ability to communicate effectively with peers and form solid relationships with them. As an example, most millennials acknowledge the importance of in-person communication while accepting their own challenges. There is also a need to develop highly cognitive social skills such as critical thinking, strategic thinking, and problem-solving.

4. Become less materialistic and more community-minded

In other words, community-mindedness is about being aware of how we are not separate from each other but rather connected through our shared humanity. All of us are interdependent and interconnected. A materialist believes that everything has value and is able to be bought. By becoming a Generation Y / Millennials coach, you will become less materialistic and more community minded.

How to become a Generation Y /Millennials coach?

Here are a few things you need to understand to become a Generation Y /Millennials coach.

1. Understand what this generation expects from their coaches

This generation has grown up with technology and social media. They are used to getting instant gratification from things that were once hard to come by. This means that they expect immediate results from their coaches. If they don’t get what they want right away, they may not stick around long enough to get it.

2. Understand how they learn

They have been taught to think outside the box. They are used to being able to do research online and find out everything about anything. They are used to having access to information at any time and anywhere. They are used to using their own judgment and making decisions based on what they feel is right. They are used to doing things themselves and are comfortable with taking charge of their lives.

3. Understand how they want coaching to work

This generation doesn’t like to be told what to do. They want to make their own choices and take responsibility for those choices. They want to know what they need to do to achieve their goals. They want to be given options and then choose what works best for them. They want to be challenged but not overwhelmed. They want to be shown where they can go if they fail. They want to be encouraged to try something new and to keep trying until they succeed.

4. Understand how they prefer communication 

How do millennials like to communicate? What are their preferred methods of communication? Do they like to text, email, call, video chat, etc.? This will help you understand how they like to communicate.

5. Understand how they like receiving feedback 

Millennials like to get instant feedback. They don’t like waiting around for long periods of time before getting any kind of feedback from anyone. So, if you’re going to give them feedback, make sure that it’s immediate.

6. Understand how they want your coaching to treat them 

Millennials have high expectations of themselves and others. They expect people to treat them well and to be treated well. If you’re going to work with this generation, you need to know what they want out of life and how they want to be treated.

What qualifications are needed to become a Generation Y /Millennials coach?

Following qualifications are needed to become a Generation Y/Millennials coach;

1. Passion 

You should have a deep desire to help others succeed. If you’re not passionate about what you do, then you won’t enjoy your work and you’ll likely lose interest in your clients’ needs.

2. Diversity

You need to be able to communicate effectively across different cultures and generations. This means that you need to understand how each person thinks differently.

3. Communication Skills

Communication skills are critical to being a successful generation-Y/millennial coach. You need to be comfortable speaking with people who may not share your same background or beliefs.

4. Desire to Help Others 

This generation has been raised to believe that they can do anything if they put their mind to it. They have grown up with technology at their fingertips and have learned how to use it to their advantage. They want to help people learn how to use this technology to their advantage as well.

5. Love of learning 

Millennials grew up being taught to question everything. They were taught to always seek out knowledge and never stop learning. They are constantly seeking ways to improve themselves and their lives.

6. Desire to Make a Difference 

Millennials are driven to make a positive impact on the world around them. They are looking for opportunities to make a difference in people’s lives and help them achieve success.

What skills are required to be successful as a Generation Y /Millennials coach?

Following skills are required to become a Generation Y / Millennials coach.

1. Good Work Life Balance Skills

The ability to manage your time effectively is a skill that can help you succeed in any career field. In coaching, this means being able to set boundaries between your personal life and your professional life. This includes knowing how to say no to clients who may not be a good fit for you. You should also have the ability to prioritize what’s important to you and what isn’t.

 2. Leadership Skills and Interpersonal Skills

Leadership is about influencing others to achieve a common goal. This skill is especially important in coaching because the coach is responsible for motivating their clients to make positive changes in their lives. A coach needs to have good communication skills and the ability to motivate people to take action towards achieving their goals. Interpersonal skills are those that allow us to interact with other people effectively. These include things like listening, empathy, self-awareness, assertiveness, and conflict resolution. Coaches need to understand how to communicate effectively with their clients and how to manage difficult situations.

 3. Organizational Skills and Work Ethics

 Organization skills include the ability to plan and organize projects, keep track of deadlines and follow up on commitments. You need to be organized and efficient at managing your time, money and resources. Your organizational skills will help you to stay focused and productive throughout the day.  Work ethics are the values and beliefs that guide your actions at work. These values and beliefs may come from personal experiences, religious teachings, or other sources. Your work ethic will determine how you act in certain situations. If you believe that honesty is always the best policy, then you will likely behave differently than someone who believes that lying is acceptable under some circumstances.

4. Inclusiveness and empathy

A Generation Y /Millennials coach should have skills of inclusiveness and Empathy. Being inclusive means being aware of other people’s feelings and thoughts. It means being sensitive to others’ needs and wants. It means being willing to listen to what someone else has to say. It means not judging them based on their background or beliefs. It means being open to learning something new. Empathy is being able to put yourself in someone else’s shoes and imagine what they might be feeling. It is having sympathy for someone else’s pain or suffering. It is being able to identify with someone else’s emotions.

What are the certifications to become a Generation Y /Millennials coach?

The requirement for Generation Y / millennial coaches to get a certificate is not legally required. However, it offers credibility and professional training, so it is worth getting a certificate. However, there are still many practices without certification. This is largely due to the fact that you can be an expert in coaching after years of experience.

The truth is that prospective clients tend to check experience more often than certifications when they approach a company. If you are looking for a photographer, you should not only check the certification of the photographer but also look at the work that they have done. As a result, people will search for a millennial life coach in the same way as they do for a traditional life coach.

Some of the most successful and well known coaches, such as Tony Robbins, do not have certifications. His coaching skills have allowed him to be successful. Anyone can become a successful coach. You just need knowledge and a little guidance.

How much does a Generation Y /Millennials coach earn?

It is estimated that the hourly rate of a generation Y /millennial coach is between USD 75 and USD 200. This rate may be higher or lower depending on the challenges that your young client faces. Accordingly, the number of sessions may vary as well. It might take anywhere between four and 10 sessions to see results. In most cases, coaches charge higher rates ranging from 300 to 2,000 dollars per session. It is important to know your skills and expertise so that you can determine how much you can earn. Therefore, you should work on improving your coaching skills in order to increase your income.

Tips for becoming a Generation Y /Millennials coach

Following are some tips for becoming a Generation Y /Millennials coach;

1. Become a leader with value and develop a strong role model

The generation Y/millennial generation are looking for leaders who have something valuable to offer them. They want to know that they can trust their coaches and mentors. They don’t want to feel like they are being sold anything. They want to feel like they can trust you and your knowledge. You should become a leader with value and develop a strong role model. Because they look for someone who has been through the same experiences that they have. Someone who has experienced life from a different perspective than theirs. Someone who has had similar challenges and overcome them. Someone who has gone through trials and tribulations and still managed to come out stronger. 

2. Put continuous efforts into training and challenging clients

If you are coaching Millennials, they need to know that you are committed to their success. They may not have had much experience with traditional forms of leadership, but they do understand that if you are going to invest time and money into them, then you expect results. If you want to become a successful Millennial coach, make sure that you put continuous effort into training and challenging your clients. You can’t just show up once a week and expect to get good results. You need to train your team continuously. This means that you should always be looking for ways to improve yourself and your skills.

As a Millennial coach, you need to be flexible enough to adapt to different situations. You don’t need to stick to a certain style of coaching. Instead, you need to be willing to try out different approaches and methods. When you are working with Millennials, you need to be able to change your approach based on how the situation is unfolding.

3. Respect generational differences and keep yourself updated with technology

Millennials are different from other generations. They have grown up with technology and social media and they expect their coaches to understand this. You need to respect that and learn how to communicate effectively with them. Be comfortable with technology. Millennials are used to using technology and social media. If you don’t use these tools, you will lose out on communicating with them. Know what’s going on in the world. Millennials want to feel like they’re connected to the world around them. They want to hear about what’s happening in the news and what’s going on in politics.

Keep yourself updated with technology. Millennials are always looking for ways to improve themselves and their lives. To do this, they want to connect with people who can help them. If you aren’t keeping up with the latest trends, you’ll be left behind. Understand the importance of being authentic. Millennials want to believe that you care about them and that you genuinely want to help them. They want to feel like you’re interested in them and not just trying to sell something to them.

How is a Generation Y /Millennials coach different from a Generation X and baby boomers coaches?

There are following differences between a generation Y/ Millennials coach and a generation X and baby boomers coach.

  • Gen Y/Millenial Coaches are more focused on the client’s needs and wants than their own personal desires. They have a strong desire to help others succeed and they are not afraid to ask questions that may seem uncomfortable at first.
  • Gen X & Boomer Coaches are more concerned about themselves and what they want. They tend to be more controlling and less open-minded. They are often reluctant to share information with other people unless they feel like they know them well.
  •  Baby Boom Coaches are more concerned with their own success and how they can make money off of their clients. They are usually more concerned with making sure the client feels comfortable and safe while working with them.
  • Gen Y/Millennial Coaches are more interested in helping the client achieve their goals and dreams. They are willing to work hard to help their clients reach their full potential.
  •  Gen X & Boomers Coaches are more concerned if the client has enough money to pay them back. They are more likely to focus on the financial aspect of the coaching relationship.
  •  Baby Boom Coaches care more about the emotional aspects of the coaching relationship. They are more concerned with whether or not the client is happy with the results of the coaching session.

Conclusion

It is important for coaches to understand how Generation Y differs from previous generations in order to prepare them to work with this new generation of clients. If coaches had this knowledge, they may be able to tailor their approach so that it addresses the needs and expectations of their clients, ultimately achieving better results for their clients. In this study, coaches can benefit from the results by becoming more clear about their goals as well as from their coaches gaining better skills in helping their clients gain greater self mastery (efficacy). As a result, popular approaches and the prevailing wisdom are in need of a stronger research base determining the key coaching preferences of Generation “Y”, which would lend a stronger foundation in the fields of coaching and management. Furthermore, it would provide coaches with valuable information to allow them to feel more confident about their practice.

Frequently asked questions

What does a Generation Y /Millennials Coach do?

A Generation Y/Millennial Coach helps individuals understand what they want out of life and how to get there. They help people find their purpose and live a life that makes them happy.

What are the benefits of becoming a Generation Y /Millennials coach?

Benefits of being a Generation Y/Millennial coach include: Helping others achieve their goals, Building self confidence, Learning about yourself and your strengths, Discovering your passions, Developing skills and knowledge, Becoming a better communicator, and Understanding other cultures.

What is the pay scale of Generation Y /Millennials Coach?

Pay Scale of Generation Y/Millennial coaches: $75-$200 per hour.

Is certification necessary for becoming a Generation Y /Millennials Coach?

There is no requirement for certification, but it is recommended. Life coaches actually do not have a certification or licensing process within the industry.

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