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How to create attractive business cards for life coaches?
One of the best marketing strategies to promote coaching business is your business card. It’s undoubtedly one of the most efficient and economical ways to promote your services both locally and at international networking events.
Unfortunately, far too many of us lack a business card, have one that is no longer valid, or, even worse, are ashamed of having one. But do not worry at all!
In this article, we will provide you with complete step-by-step details to create your business cards attractively. Before listing 10 tips for making your business cards more attractive, let’s first examine the definition and significance of business cards.
- How to create attractive business cards for life coaches?
- What is a business card?
- Why do you need a business card?
- Tips to create an attractive business card
- 1. Find a template that reflects your brand’s personality
- 2. Find the right typeface
- 3. Consider using graphics or images that represent your coaching niche
- 4. List down important information
- 5. Add an inspirational quote to give people a glimpse into your personality
- 6. Print on high-quality card stock for a polished look
- 7. Use digital business card services with smart features
- 8. Add a call to action
- 9. Proofread your card for any errors
- 10. Leave a lot of black space
- How to create business cards online
- Frequently asked questions
What is a business card?
“A business card is a tiny, printed paper card that is typically credit card size and contains necessary information about your coaching company, including your name, contact information, and brand logo. A visual expression of your brand design, your business card design is a crucial component of your branding.”
Business cards are cards with contact information for a person or a corporation. They are shared as a convenience and memory assistance during formal introductions. On a business card, the giver’s name, the name of their organization or business association often with a logo, and their contact information, including their street address, phone number, fax number, e-mail address, and website. Before the invention of electronic communication, telex information was sometimes included on business cards. These days, they might also contain social media accounts like Twitter, LinkedIn, and Facebook. The distinctive look and feel of cards printed on an engraved plate was a desired symbol of professionalism back when most cards were just black lettering on white material. Late 20th-century technical advancements sparked changes in fashion, and today’s professional business cards frequently have one or more eye-catching graphic design elements.
Around 7 billion business cards were printed annually around the world before the COVID-19 pandemic. According to the American company Vistaprint, sales of the cards decreased by 70% during the pandemic, but have since increased as of mid-2021.
Why do you need a business card?
Your opportunity to make an impact and highlight the value you offer to your clients is with your business card. Your company’s brand is represented through the business card. In addition to providing crucial personal contact details like name, title, email, website, and phone number, it frequently serves as the first opportunity to view the company’s overall image. Business communication has changed due to technology, moving from email to the internet. One kind of written correspondence, the business card, is still printed even if written communication is frequently paperless and even though it could be more advantageous to bounce information between coworkers, it’s still crucial to always have a business card with you.
Business cards continue to be crucial components of marketing for a variety of reasons.
- Having a business card on hand conveys professionalism and demonstrates careful planning. Without a business card, you appear unprepared and unprepared. Always carry a stack of business cards in a card case to keep them safe, and you’ll come across as professional.
- Many potential consumers’ first encounter with your brand, business, and you will be through your business card.
- Business cards are incredibly powerful promotional items. An excellent business card will rarely be thrown away, which means it will continue to benefit you even after it has been distributed and received for weeks or months.
- Email and online marketing are significantly more impersonal than business cards. Building long-lasting business ties are considerably easier when there is a handshake and business card exchange than if there is only online communication.
- Many potential consumers’ first impressions of your company, your brand, and you will be based on your business card.
- A very powerful marketing tool is the business card. An excellent business card will rarely be thrown away, which means it will continue to work for you even weeks or months after it has been distributed and received.
- Compared to email or online marketing, business cards are significantly more intimate. It’s much easier to establish a lasting commercial relationship with a handshake and the exchange of business cards than with any internet interaction.
Tips to create an attractive business card
All the business cards are not made equally, and there are many low-quality business cards available. Any small firm may create its cards using premade icons and purchase them from an internet printer for the cost of lunch, but the results won’t be particularly eye-catching. When it is possible to connect on Facebook, LinkedIn, Twitter, etc., the business card may appear to be an antiquated marketing tool. However, business cards play a crucial role in a company’s paper marketing and branding. Because of this, you must be meticulous while developing business cards for your organization. Avoid designing your card in a typical manner.
Here is a list of some tips for creating eye-catching business cards.
1. Find a template that reflects your brand’s personality
Your small firm’s business card conveys a lot about you. Select a template that accurately represents your coaching brand. Choose colors and design elements that fit your specialty. Make your business card immediately relatable so that it serves as both a good image of your company and a means of product promotion. Use your brand’s key colors to create a recognizable and easily distinguishable color scheme for your business card.
2. Find the right typeface
For a business card typeface is very important. You must have a distinct identity and job description, but you also want to make it as simple as possible for others to contact you. How this information is presented helps to better understand who you are and may help to find areas of agreement. Bring the font you use on your website or other marketing materials into your business card. If you’re an etiquette coach, your font choice should be elegant and easy to read. If you’re a writer, your font choice should be typewriter-inspired
Make sure not to reduce the information on your business cards so much that it becomes difficult to read at first look when you type it in. This frequently occurs when companies attempt to add more information on their business cards than is actually necessary. Thus, even though you might think it is simple to read before printing it, it might appear congested and be too small to read after printing. You don’t have to use fancy contact information. You can list them in plain font along with any other elementary details. So that you can put more features on your digital business card, be brief.
3. Consider using graphics or images that represent your coaching niche
Don’t be scared to employ design graphics or images that represent your coaching niche while maintaining simplicity. It’s acceptable to use distinctive colors or design concepts that relate to your coaching niche. For example, if you are a health coach you can use fitness images, all the images related to fitness are acceptable for this niche. Going outside the norm may really help you attract someone’s attention and convert the business card into a sale.
Try using an unconventional card shape, textured paper, or embossed typography, for example. These straightforward design elements can help your card stand out from the crowd without adding undue complexity. Of course, make the striking design as uncomplicated as you can. The layout needs to accurately represent what your intended audience would like to target.
4. List down important information
Make sure to include all important information about your coaching business. Include just enough details to catch recipients’ attention and make the business card memorable. A business card’s main objective is to raise awareness of your services among potential customers; it is not intended to be a comprehensive resource. Include only the essential details that will encourage the reader to visit your website or get in touch with you to learn more about your business.
Only add the following important information since a personalized business card is usually small in size:
- Your name
- Business name
- Work title
- Contact details (phone number, email address, contact location, and social media pages) (phone number, email address, contact address, and social media pages)
Think about the layout when you’re adding your information to your business card template. The information should flow well together while yet being easily recognizable from one another.
5. Add an inspirational quote to give people a glimpse into your personality
An encouraging statement like an inspirational quotation might draw customers to your business. In a short statement of about 2 to 4 words explaining beautifully about your coaching business Inspirational quote is one that best expresses your brand’s core beliefs and distinguishes you from your rivals. For instance,
Nike has the following quote:
“Do it now”
A strong method to stand out, be remembered, and build a relationship with your potential customers is to create and include an engaging inspirational quote on your business card. Since the purpose of a business card is to be memorable and provide important information, you can include a positioning statement to establish a strong rapport with your potential customers.
6. Print on high-quality card stock for a polished look
Do you want to save money by printing the cards at home? The majority of the time, it is not a good option because the resolution of home printers is much lower than that of specialized printers. The same holds for paper and ink. Therefore, to have your business cards developed and produced professionally and conveniently, get in touch with a reliable graphic designer and printing provider. Due to the support’s poor quality, cheap business cards are instantly noticeable. They are swiftly thrown in the trash once they quickly wrinkle or lose their color. A premium heavyweight card professionally printed and attractive business card can arouse confidence and foster the development of a strong rapport from the outset. You can secure high-quality materials and a professional outcome by having your business cards printed with a professionally printed stock that is more resilient and feels better in the hand, giving off a far more professional vibe.
The most economical printing choice for business cards is card stock, which is what the majority of them are made of. However, if you want to be more inventive and you have the money to do so you can print on a wide range of materials, such as translucent plastics, metals, wood, and even slate. Just keep in mind that a business card should be small, durable, and simple enough to store in a pocket.
7. Use digital business card services with smart features
Take advantage of the clever features that various platforms have to offer while looking for the ideal provider to design and accommodate your smart card. The more convenient the digital tools on your card are, the better since as a professional, you need to feel good about how it represents you. Look for products that have connectivity features, email signatures, document scanners, and QR codes. Sharing business cards and gathering information will be quicker and more successful while conversing with clients or coworkers. Your staff, process, and other areas can all benefit from a single high-quality solution.
8. Add a call to action
Although a CTA is not required, it helps motivate potential customers to move further. Create a promotion around your company, whether it’s a special offer, a helpful hint, or a discount code, to energize customers. Even a straightforward and uncomplicated business card can take advantage of some prime real estate for a unique promotion or other call to action. Create a brief message that gives the reader information that is pertinent and helpful, directs them to your website, or offers a discount. If you nail it with a clear call to action or other useful information, you can instantly make your card memorable and produce more leads as a result.
9. Proofread your card for any errors
Make sure to check for errors before moving forward with the printing of your business card design. Verify that none of the information you have provided on the card contains any types. Additionally, stay away from making typical blunders like bordering business cards with a straight line on all sides. Due to the highly widespread nature of this error, there may be some misalignment when your business card design is printed. Keep in mind that your business card serves as both a representation of you and your brand. Your design needs to convey professionalism and set your company apart from the competitors. Before approving the printing of your card, always double-check for mistakes and proof it for typos.
10. Leave a lot of black space
To help people recall how they received the card, some receivers make notes on their business cards. They can do it easily if they make good use of the white space on the business card. Make sure your card has only the most relevant information, and make sure to structure your material such that there is plenty of space for this use. The recipient can take notes easily if there is a lot of vacant space in the business card design. Therefore, keep in mind to include only the necessary information on your card and leave plenty of blank space for this specific reason. Additionally, making good use of the white space on your card might aid in directing the recipient’s attention to crucial details.
How to create business cards online
There are many online sites and platforms where you can make or order your coaching business cards. Not everyone should use an online business card because quality business card designers are frequently available in the market. Many people and businesses require more comprehensive business cards to showcase who they are. If you want to make your business card online by yourself, you can use sites such as Canva, Logo Maker, Adobe design, Watercolor logo maker, Dot pick, Font rush, Logo Maker Plus, etc.
One of the most crucial and economical marketing tools a company can use is a business card. It gives folks a means to get in touch with you later and helps them remember you when they leave a meeting. Giving clients a physical card to remember you have value, and a business card is an ideal thing to leave behind to keep clients remembering you and lay a solid groundwork for future business. Additionally, it guarantees that they will always have access to your contact information. So, we strongly recommend you follow the above tips to design your unique coaching business card. We hope that this article should assist you in creating a distinctive business card that will help you stand out in the coaching industry.
Frequently asked questions
How do I make my business cards look good?
You can make your business card unique by following these steps:
1.Find a template that captures the essence of your brand
2.Choose the proper typeface
3.Use digital business card services with smart features
4.Add call to action
5.Add an inspirational quote to give people a glimpse into your personality
6.Proofread for errors
7.Allow some empty space
8.Include something unique
9.Consider using graphics or images that represent your coaching niche
10.Print on high-quality card stock for a polished look
How do I market myself as a life coach?
The following are some illustrations of organic marketing techniques you can use to raise your profile as a coach:
1.Making business cards
2.Blogging as a guest.
3.You can establish your profile as a helpful expert more quickly and reach a new audience by posting content that is helpful to your target audience on other websites
4.Define your target audience
5.Provide free sessions
6.Make an appealing program package
7.Attend workshops and other events
8.Differentiate yourself from your competitors
10.Use social media to establish a strong presence
How do I brand my coaching business?
You can brand your coaching business by making unique, eye-catching business cards. You can advertise your business on social media sites and electronic media as well.