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Starting a life coaching business checklist

Do you enjoy helping others succeed and possess excellent people skills? A life coach’s business is built on assisting clients in overcoming obstacles and achieving their objectives in both their professional and personal lives. This guide can assist you on your path to a fulfilling, prosperous profession if you’re interested in learning how to start a life coaching business.

Starting A Life Coaching Business Checklist coaching business checklist

Niche Down

It appears that having a wide range of specialties in your company could serve as a default safety net and generate income from a variety of sources. However, You must down your niche if you want to grow your business and build a solid, devoted client. We will undoubtedly develop experience in numerous areas as we go through life. Core competencies start to show up at that point.

You would need to carefully examine your fundamental talents if you wanted to become a life coach. Discover your areas of competence and how they uniquely position you to assist others. Then, work on developing those abilities more.

Uncertain of your strengths? Try responding to the following inquiries:

  • What valuable knowledge do you have that you could impart to others?
  • What have been the biggest challenges in your life? How did you use your abilities to solve those issues?
  • Who has asked you for advice and of what kind?
  • What issues do people “go to” you for?

Consider your abilities, experiences, and strengths after that.

Make a Website

Your coaching website ought to include:

  • Specifics on what you provide to clients: Continual sessions? online courses? Workbooks?
  • details about your programs and costs
  • Your credentials, experience, and qualifications. Why should prospective customers believe you?
  • Testimonials. The most effective marketing tool you have maybe social proof.
  • Personality! To introduce yourself to potential clients, including pictures of yourself and an “About” section. A brief video demonstrating how potential clients might profit from your coaching and demonstrating whether they will click with your personality should be included.
  • A scheduler or contact form online. As soon as someone decides they want to contact you, let them.

Design your Coaching Package

The three major ways life coaches bill for their services are as follows:

  • per session (usually hourly)
  • per month
  • per bundle (often X$3 months or X$6 sessions).

When you first start, charging clients based on unique coaching packages is a fantastic alternative. You are better able to forecast your income and control your expenses when you are aware of how many months in advance your clients sign up.

Additionally, you draw in more devoted customers that take coaching more seriously and are in it for the long run. The more sessions included in the bundle, the more of an influence you can make on their lives (and charge more upfront).

Pick the appropriate pricing first. People won’t recognize the worth of your offer if you set it too low. They won’t buy if you set your price too high. The sweet point is where?

A reasonable coaching fee for beginning instructors is $1,500 for a three-month package. This is a reasonable starting fee, though you may decide to raise it after working with a few clients. You can develop your coaching abilities by working with your initial few customers. It’s a win-win situation for both you and your clients even if being a great coach may take some time and practice.

Use Coaching Models for exceptional growth

A coaching model is a strategy created to help someone move from where they are now to where they want to be. A coaching model is meant to provide a structure for leading someone else through the subsequent steps:

  • Getting a desired objective
  • Recognizing their current situation; 
  • Examining potential possibilities for their future
  • Identifying potential barriers
  • Developing a strategy for action

Coaching models often consist of steps that are denoted by an acronym that is simple to remember. The prominent coaching models listed below can be used to help a person achieve their objectives.








You may make sure you have a plan for your coaching session by using a coaching model. It offers a reliable structure for how the conversation should proceed. It provides you with a framework that directs your coaching sessions. It will be easier for you to stay focused and better equipped to manage the coaching engagement if you have this framework and a flow for the coaching session.

Market Effectively to Get Leads

You have a significant chance to spread the word about your business and increase your following thanks to social media. Create professional profiles on Facebook, LinkedIn, and Instagram and update each of them frequently. Depending on your niche, several platforms matter more than others.

LinkedIn will be more beneficial than Instagram if you intend to work mostly with executive clients. The people you want to reach are usually more active on Instagram if you want to work with clients who are wellness- or mindfulness-focused.

Following are some suggestions for maximizing social media while you expand your coaching business:

  • Create brief coaching sessions, then distribute them on social media.
  • Great channels for these are IGTV and Instagram Stories.
  • Apply hashtags
  • Find the trendiest hashtags in your industry, then post content that uses those tags.
  • Join relevant Facebook and LinkedIn groups.
  • Connect with other coaches and possible clients in your niche on social media to put the networking in social networking.
  • To increase traffic to your website, share your blog material on social media.
  • Participate in discussions on many platforms and contribute your knowledge and experience. You’ll begin to be viewed as a leader by others

Leverage Digital Tools

You’ll need some digital tools for your online storefront if you want to start as an online life coach! You could need the following tools for your life coaching business:

  • system for planning
  • transaction processor
  • software for client management
  • Internet hosting
  • scheduler for social media content
  • Webinar platform and video calls
  • Software for managing projects and clients
  • email program
  • e-learning environment
  • Tools for graphic design and marketing
  • a blog or podcasting service

There is probably a tool or service that can manage anything for you, whether it be managing projects, scheduling calls, or engaging with your audience. Finding the greatest options for your circumstances and choosing your “must-haves” are the tricky parts.

Build Brand Image

The coaching industry demands strong branding and marketing tactics just like any other industry. Your clients can relate to you better and trust you more when you have a personal coaching brand.

Personal branding may make your coaching practice stand out from the competition and become a household name. The message you want to spread about yourself and what you have to offer is reflected in your coaching brand.

It might be challenging to explain the value proposition to your clients in the coaching industry. Numerous executive coaches on the market all assert to provide the same value. The only way to differentiate yourself from your rivals in such a situation is by developing your brand.

Owning a coaching brand will help you 

  • Position you as an industry authority
  • Establish credibility for your company
  • Set yourself apart from rivals
  • Make yourself more marketable
  • Expand your audience to become a sought-after coach
  • help you establish closer connections with key figures in the business


You shouldn’t treat the business of life coaching lightly. People are trusting you with both their physical and mental well-being. They want you to keep up with emerging trends in your market, whether they are best practices or new resources. This is a business you should think about if you enjoy the adventure and appreciate helping others.

We hope that this article has given you more insight into some of the important areas you should concentrate on as you grow your life coaching business.

Frequently asked questions

How do you sell yourself as a life coach?

By adhering to the following advice, you can market yourself as a life coach.
1.Present your genuine self.
2.Focus on developing relationships and organic engagement.
3.Know who your ideal customers are and what they want.
4.Be able to describe your distinct qualities.
5.Concentrate on a few effective marketing strategies.

Do you need certification as a life coach?

Although a certification program is not required to begin a career as a life coach, it may be beneficial to select one that has been authorized by an industry-recognized certifying body, such as ICF or NBHWC, in case you desire to pursue the official credential in the future.


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