7 Secrets Behind the Success of Top Coaches (No One Talks About)
7 Secrets Behind the Success of Top Coaches (No One Talks About)
Interest in life coaching has peaked in recent years for coaches and clients alike.
Heavy competition is making the coaching industry saturated.
Standing out as a successful coach in this competitive industry is not easy.
From one coach to another, here are 7 things you NEED to know about to be successful as a coach.
In Brief : 7 Secrets Behind The Success Of Top Coaches
- Only 6% Of Coaches Become Successful, Even Less Qualify As ‘Top Coaches’ -Only a fraction of coaches succeed because many lack a compelling message that resonates with potential clients.
- Techniques That Work For Top Coaches, Will Not Work For You - Resist the urge to use one-size-fits-all coaching techniques. Instead, focus on outcomes rather than processes, aligning your coaching approach with your clients' specific needs and goals.
- They Know Their Clients – Which Bring In Higher Revenue - Not all clients are equal; knowing which ones align with your business goals is key. High-ticket clients offer more than financial rewards; they bring commitment, prompt payment, and potential for upsells.
- All Top Coaches Have Defined Niches – That Pay Well - Defining a niche that satisfies the Niche Diamond ensures your coaching business thrives. Passion, abundance, affordability, and problem worthiness are critical considerations.
- The Most Effective, Undisclosed Way To Close Clients - Move away from lengthy sales calls and adopt the two-call enrollment system for efficient client acquisition. Build rapport and establish need in the first call, then close the deal in the second call, minimizing wasted time and effort.
- Most Top Coaches Don’t Have Certifications - Success as a coach hinges more on effective business strategies than certifications.
- Top Coaches NEVER Charge By The Hour - Charging by the hour limits your earning potential and undermines the value of your coaching.
1. Only 6% of coaches become successful, even less qualify as ‘top coaches’
In order to become a successful coach, you must have a steady stream of clients
All top coaches have this in common - a messaging which resonates with people. It is essential to attract clients.
Emotions always trump reason when making decisions.
And you can trigger these strong emotions by identifying the biggest pain points people have and showing them how those will be solved through your coaching.
This will result in them choosing you over anyone else.
And the only way you can identify these big pain points and paint a powerful picture of how it will look when they are addressed is by niching effectively.
You need to make sure your niche is solid and specific for your messaging to work.
Otherwise, it's like trying to build a house on quicksand - everything crumbles the moment you take one step forward with your business!
Trying all those webinars? - gone. Spending money on ads? – vanished.
Even after you get a lead on a call with you, turning them into a paying client will be a tall ask.
Need an in depth understanding of niching?
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2. Techniques that work for top coaches, will not work for you
Retaining clients is tough. People want results quickly. Yet you need to resist the temptation to use the ‘one size fits all’ approach.
Models and techniques which get results for other coaches will not necessarily get you the same results. This is because your target clients are different from theirs.
What your clients are truly after is NOT HOW you are going to coach them, but rather WHAT tangible results that can be achieved from working with you.
A client seeking your services won’t be sold on the techniques or processes you use, but the outcomes you are offering.
They can’t relate with you saying that you are an NLP coach or an EFT coach (assuming they even know what these really mean).
Clients relate to the outcomes you will help them get.
A process-based package will tell you about the journey you will embark on, while an outcome-based package will tell you what you are gonna get at the end.
Define your coaching package based on outcomes.
Focus on what your clients will gain by investing their time; don't be too concerned about the processes involved!
For example: Suppose you work with chiropractors. Your chiropractor coaching package would be a weekend boot camp where you coach them to increase profit by 20%, massively increase client retention, and decrease staff turnover.
Remember, your clients don’t pay you for your process, or for the time you spend with them, but for the dedicated outcome they expect to achieve.
3. They know their clients - which bring in higher revenue
Not all clients are made equal. Do you know who your real allies are?
When it comes to clients, the differences between high-ticket and low-ticket can be critical.
High ticket customers offer more than just financial payment.
They bring along a valuable mindset that recognizes their commitment, prompt payments, the willingness to put in work from their side, which in turn brings powerful results, success stories which can be used as testimonials and the potential for upsells.
On the other hand, lower ticket clients often lack such incentives leaving room for haggling over prices, not being committed enough and as a result, not putting in enough work themselves.
This means a lack of results, dissatisfaction and lack of success stories which you can use as testimonials.
And, what do you think is easier for reaching your financial goals through coaching - a few diligent clients or many troublesome clients?
Knowing which type of client best caters towards your business goals is where success lies!
4. All top coaches have defined niches - that pay well
It’s counter-productive to offer your services to anyone and everyone. You need to narrow down your clientele for your business to flourish.
The niche you choose needs to satisfy The Niche Diamond.
The Niche Diamond asks the 4 critical questions required to define a powerful niche.
Are You Passionate About Your Niche?
You need to be passionate about who you are serving, or else you will not know your clients well enough. When you are passionate about something, you go deep into it.
Only when you go deep into something, will you be able to get to the root of the problems and find solutions to them on a fundamental level.
Your passion will drive you to know about your clients’ needs, dreams, fears which are causing hindrance in achieving their goals. This will help you find better coaching solutions for your clients.
Is Your Niche Abundant And Easy To Reach?
As a coach, it is crucial to find a niche that can give you abundant clients and those clients congregate in a place which you are able to get access to easily.
you must be careful about choosing a niche that has very few people or is not easily accessible.
You cannot get in front of 100% of the people in your niche. And even the ones you get in front of, not all of them will be apt for you to get as clients. This means, your already small numbers are further diminished.
Can They Pay You?
It is very critical as a coach to figure out whether your clients have the financial capability to pay you or not.
For example, let’s say your niche is to help people get people back on their feet after filing for bankruptcy.
Your clients are already in a financially distressed state where they are struggling to make ends meet.
Do you think they will be able to pay you though you might deliver immense value to them?
So, always select a niche where clients can pay you for your coaching services.
Are You Solving A Problem Worth Paying For?
How much someone pays for a problem depends on how painful the problem is for them.
Make sure clients’ problems are painful enough for them that they are compelled to pay you well for helping them to solve it.
Follow all the steps of the niche diamond carefully. Do not do it hastily.
Are You Passionate About Your Niche?
You need to be passionate about who you are serving, or else you will not know your clients well enough. When you are passionate about something, you go deep into it.
Only when you go deep into something, will you be able to get to the root of the problems and find solutions to them on a fundamental level.
Your passion will drive you to know about your clients’ needs, dreams, fears which are causing hindrance in achieving their goals. This will help you find better coaching solutions for your clients.
Is Your Niche Abundant And Easy To Reach?
As a coach, it is crucial to find a niche that can give you abundant clients and those clients congregate in a place which you are able to get access to easily.
you must be careful about choosing a niche that has very few people or is not easily accessible.
You cannot get in front of 100% of the people in your niche. And even the ones you get in front of, not all of them will be apt for you to get as clients. This means, your already small numbers are further diminished.
Can They Pay You?
It is very critical as a coach to figure out whether your clients have the financial capability to pay you or not.
For example, let’s say your niche is to help people get people back on their feet after filing for bankruptcy.
Your clients are already in a financially distressed state where they are struggling to make ends meet.
Do you think they will be able to pay you though you might deliver immense value to them?
So, always select a niche where clients can pay you for your coaching services.
Are You Solving A Problem Worth Paying For?
How much someone pays for a problem depends on how painful the problem is for them.
Make sure clients’ problems are painful enough for them that they are compelled to pay you well for helping them to solve it.
Follow all the steps of the niche diamond carefully. Do not do it hastily.
5. The most effective, undisclosed way to close clients
Even being an amazing coach won't make you money
