Wellness Coaching: How To Become A Wellness Coach

This article will be an in depth guide giving you all the information you need to be a successful wellness coach

What is a wellness coach?

A wellness coach is somewhere between a healthcare professional and a fitness trainer. Wellness coaches take their clients from where they are to where they want to be via a carefully planned strategy.

What does a wellness coach do?

A wellness coach uses psychology behavioral change and strategies to take a client through various obstacles slowly and surely. The idea is to guide them along to their health goals by carefully guiding them through.

By taking them through these obstacles, they empower their clients and help them realize that they are strong enough to make change happen in their lives.

Why people hire a wellness coach?

Most health care advisors and fitness trainers usually just tell people what to do and expect them to get it done. Telling someone what to do is not really the best way to go about things.

More of than not people have obstacles in their path, most of which are because of limiting beliefs and doubts. What you, as a wellness coach, is to slowly work with these people on each of these doubts.

You can slowly erase all these obstacles that are stopping them from reaching their health and physical wellness goals.

Should you become a wellness coach?

Are you the person who all your friends turn to when they want to lose weight but they are struggling to follow their diets? Are you the person who all your friends turn to for help whenever they are struggling to go to the gym?

Do you feel happy when someone you know makes a positive change in their lifestyle through exercise and clean eating? If all these are true, then you definitely have what it takes to become a wellness coach.

What is the difference between life coaching and wellness coaching?

Wellness coaching is a more specialized form of life coaching. It focuses only on the wellness and health aspect of a person. The business creation for both though is very similar and you can learn more about it when you scroll down and check my free webinar.

What essential skills do you need to be a successful wellness coach?

Patience

The first thing that you need to be a wellness coach is an abundance of patience. Sometimes your clients can get very frustrating to work with. Sometimes they can get extremely self-destructive. To deal with this you need to have plenty of patience.

Empathizing

Most of your clients will be in a very bad spot self-esteem and confidence wise. You should not come out as condescending here by sympathizing with them. What they need from you is empathy.

Put yourself in their shoes and understand what ails them and where they are coming from. Just the fact that you are putting in so much effort will show them that you truly care about them.

Listening

Usually, your clients are going through such self-destructive phases and not following instructions because of self-imposed limiting beliefs. All they want is someone who will listen to them and help them overcome these limits.

Ability to strategize

You must have the knack of working with every little problem that your client may face and you must have the ability to come up with a strategy to help them overcome each and every one of them.

Giving feedback

Whenever your clients stray and don’t follow your instruction, you must not hold back on the “rod”. When it is required you must not hold back on your feedback and blunt assessment. Sometimes what your clients need is a healthy dose reality. Do not deprive them of that.

Having business acumen

No matter how good a wellness coach you are, if you do not have a coaching business in place you won’t be getting a steady flow of clients. Most coaches hate this because this is so far outside their comfort zone.

If you want to know how you can build a high-value coaching business from scratch just scroll down and check out my free webinar.

How much is a wellness coach salary?

Payscale did an interesting study on wellness coach salaries. Let me give you the numbers:

The average hourly wage of a wellness coach is $18.39 per hour.

Total annual pay varies from $23,405 to $68,184.

Just imagine that. Imagine changing lives all around you and helping people meet their fitness goals and not getting paid as much as you deserve!

That’s an absolute travesty in my opinion.

The way I see it, it solely depends on two factors:

• Not having a coaching business in place.
• Not getting high ticket clients.

I will expand on both of these later, so hang tight.

Do you need wellness coach certification?

Short answer? No.

Of course, it boosts your credibility with clients to have certification from a legitimate ICF approved Institute but it doesn’t really matter in the wrong run.

The only way that accreditation can help you is by showing you how a coaching business works, which is super valuable.

But, do you want to know how a coaching business works or do you want to get your hands on templates which can help you create your coaching business from scratch….for absolutely free?

No, I am not kidding; why don’t you check my free webinar out below?

But before you do so, I want to ask you something.

Are you ready to become a successful wellness coach?

Yes, you are, you have read this entire article and that shows me that you are serious about taking this next step.

However, this is where I have to be a little on the nose with you.

Here are the facts and these are the hard cold facts. This is an interesting study which was done by “smallbiztrends” about small business and ventures that were started in 2011.

• 4% of those made it to the second year.
• 3% of that made it to the third year.
• 9% of that number made it to the fourth year.
• 3% then made it to the fifth year.

Just think about those numbers.

Basically, if 2000 businesses started in 2011 only 2 made it to the third year! That’s staggering!

So what am I getting at?

Numbers don’t lie, the fact of the matter is that most of you who are reading this article right now will fail as coaches.

In fact, the chances that you are even going to last a year is doubtful at best.

If that scares you (and it should), let me give you some good news:

Most of these ventures fail because the people in charge have no idea at all what they are doing. They get motivated and fired up to start their own ventures and they end up failing because they have no strategy.

Here are the reasons why most coaches will fail in creating a proper business.

Obviously, there are more reasons but these are the primary ones:

Reasons #1: They do not know where to begin

Let’s start with the most obvious one right off the back. Most coaches may not be the most astute of businessmen.

The fact remains, that no matter how well trained you are as a coach you may not have a single idea as to how to create a business.

I had a friend once, he was one of the most brilliant dating coaches I have ever seen. I have seen him make the shyest of guys have the courage to and talk to a woman. I always thought he was going to make it big.

Unfortunately, it didn’t happen. He just did not have the mindset required to make it as a coach. “You don’t understand Sai, I am not here to make money, I just want men to meet the women of their dreams. It is not about money for me!”

Well, 2 years later he quit coaching and is currently working in his dad’s departmental store.

Guess how many men he is helping nowadays to meet their dream women...0.

In you journey you will meet many coaches like this, chances are you are like them as well. And I completely understand where they are coming from. Of course, you don’t want to waste your time creating a “business”.

In fact, there is a chance that you think of making money from your coaching as a “bad thing”.

This is a very naïve attitude to have. When it comes to your wellness coaching, the first thing that you need to do is to have a mindset change.

Repeat this after me:

“I won’t think of my coaching as a hobby, I will think of it as a business.”

Just this small shift is all that you need to manifest a great coaching business.

The moment you think of your coaching as a business you will start paying attention to the details, which in the long run, will help you become a great coach.

If you do not make this shift, then you will end up sitting in your dad’s departmental store instead of touching and improving the lives of people around you.

Reason #2: They are ignorant about the technology involved

This is another stumbling block for most coaches. They just simply don’t know about the technology involved in the business creation.

And in the process of learning everything from scratch, they get muddled up and often times they quit.

Trust me, I resonate SO much with this.

When I was creating my dating business I was lost in the amount of technology that I had to learn.

I had to learn how to code to design my website, I had to create my own logos, and let’s not even begin with the email funnels that I had to set up.

Somewhere along the way, whilst I was tearing out the last remaining hair on forehead, I said to myself, “Every single business has a model they can follow, why don’t coaches have a similar model.”

Why do I have to learn the basics of HTML 5 just so I can teach a man or a woman how to get the love of their lives?

That made no sense to me and the deeper I got into it, the more this thought solidified in me.

Why do coaches have to model people in other professions to build their business? Why don’t they have something that specifically caters to them?

Why do I have to learn anything from the scratch that is not relevant to my coaching at all? Why can’t I simply use a template that I can model?

Why do coaches have to go through so many “trial and errors” when it comes to their business and risk losing so much time and money? Why can’t they follow a simple formula and replicate a successful coaching business?

I spent 1 WHOLE year learning the ins and outs of the technological side of the business, and I not the dullest tool in the shed. Why can’t coaches have something which drastically cuts down this education time?

After a lot of tweaking, I finally found the solution.. and I will tell about it a bit later.

Reason #3: They get a barrage of low-value clients

Grant Cardone said something that resonated a lot with me. I don’t remember the exact words but it goes something like this:

The quality of the clients that you will get is directly proportional to the client experience.

That is so true and an absolutely profound statement. If you get bad clients then they are going to have a bad experience with you, simple as that.

Coaches, in their sheer desperation, sign up anyone and everyone for their courses.

As a result, they sign up clients who:

• Are low value.
• Are not particularly suited for their coaching.
• Constantly haggle on prices and don’t respect your coaching.
• Give no or (even worse) garbage testimonials.
• Do not retain your services or, if they do, try to haggle you for lower continuation fees.
• Do not bring in any clients via referral.

And here is the best bit, it is not their fault. It is your fault for signing them on in the first place.

When I was a dating coach, I was selling my coaching for a staggering sum of….*drumrolls* .. $50 per client.

And even then, I was signing up such rubbish clients that they would constantly haggle my price down to $20.

You know the sad part?

I was so desperate for money that I would actually agree with their terms.

Guess what happened after that?

Clients like these tend to haggle with you over every little thing. “No you are not doing enough, I want more.”

It is a constant tiring battle which sucks the fun out of coaching.

But like I said, in this aspect… the ball is completely in your court. I will tell you the