
DiSC Profiling: The Definitive Guide
DiSC PROFILING
The Definitive Guide
Personality assessments have long been a part of coaching because it helps coaches understand their clients on a deeper level. There are many personality tests that have been in use for decades, and among them is DiSC profiling.

But what is DiSC profiling and how can you use it to enrich your clients’ lives?
My definitive guide to DiSC profiling compiles everything you need to know in one place; you will never have to scour the internet for information about DiSC profiling again!
So if you are looking to:
- Learn about DiSC profiling and how it works
- Adapt a new way of understanding your clients via DiSC profiling
- Use it effectively to help your clients improve their lives
Then you will thoroughly enjoy this detailed guide.
Let’s begin!
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Chapter 2
A Deep Dive into the Personality Types

Chapter 3
How does DiSC profiling work?

Chapter 4
Understanding the Results

Chapter 5
How can coaches use DiSC profiling?

Chapter 6
Criticisms of the DiSC Model

Chapter 7
Resources
Chapter 1:
The Fundamentals
In this chapter, I will help you develop a basic understanding of the wonderful world of DiSC profiling by covering the elementary aspects of DiSC profiling.
This includes exploring what the acronym stands for, what the personality assessment tool helps with, the origins and history behind DiSC Profiling, and why it is still used today.


What is DiSC profiling?
DiSC is a personality assessment tool that is used to improve personal and professional skills such as teamwork, communication, and productivity. Hundreds of organizations, including government entities and Fortune 500 companies, use DiSC profiling to build stronger and more effective working relationships.
DiSC is actually an acronym of the four overarching personality types it measures: Dominance, influence, Steadiness and Conscientiousness.
I’ll be doing a deep dive into each of these and their variants in Chapter 2. But first let’s take a look at the origins and history of the personality assessment tool.
Origins & History of DiSC Profiling
The DiSC assessment has a long and detailed history based on research and real-world applications. This means that before there was a DiSC assessment, there was a DiSC Model of Behavior.
Proposed in 1928 by psychologist William Moulton Marston, the model argues that the four behavioral types — Dominance, influence, Steadiness and Conscientiousness — came from people's sense of self, and their interaction with the environment.
However, while Marston developed the model, he did not actually develop the DiSC profiling tool as we know it today.
The first DiSC-based assessment was developed in the 1950’s by psychologist Walter Clarke.
He and other researchers developed something called the “Self Description” test. This was used by psychologist John Geier in the 1970s to create what is known as the Personal Profile System.
With time, Geier’s version of the DiSC test morphed into the DiSC Classic profiling tool, which is now owned by John Wiley and Sons.
Today, while coaches like you can still use the DiSC Classic profiling tool, you can also use the Everything DiSC suite of assessments that continue to refine and build on Marston’s work.
I’ll circle back to the Everything DiSC program a little bit later in this article and explain further. But first — what does DiSC profiling actually offer coaches, as a tool?
Why use DiSC profiling?
Like most behavior or personality assessment tools out there today, DiSC measures how people process information internally.
But what makes DiSC profiling unique is that it also measures how people interact with the environment around them. This is what makes it the perfect tool for coaches like you to use.
For starters, it can help your client understand themselves better, which in turn helps you understand them a lot better too. This understanding can be helpful in developing unique and personalized coaching techniques for each of your clients, based on what DiSC personality traits they exhibit.
I’ll be expanding on how coaches can use DiSC profiling to its maximum potential in Chapter 5.
Let’s move on to exploring the different personality types for now.
