What Is The Purpose Of Coaching?

 Sai Blackbyrn/ 2nd October 2022

The main purpose of coaching is to maximize performance by helping a client reach their peak potential. The main purpose of coaching involves developing leadership, creating self-discipline, building a self-belief system, creating motivation, and improving self-awareness. The purpose of coaching varies for different types of coaching methods. The different types of coaching methods are executive coaching, integrated coaching, team coaching, and virtual coaching. Though the strategy differs amongst the types of coaching, the general-purpose remains the same i.e., to enhance performance and to unlock a client’s complete potential.

Purposes of coaching for different coaching styles are listed below.

  • Executive coaching is the ultimate tailored leadership development. The types of executive coaching are career coaching, life coaching, organizational/business coaching, performance coaching, and leadership coaching. The primary focus of executive coaching is behavioral change. The aim of executive coaching is to equip clients with the tools of knowledge and opportunities that the clients require to unlock their true potential and become more efficient.
  • Integrated coaching is an approach that combines coaching sessions and leadership development initiatives. The goal of integrated coaching is to save time and help clients/students become more efficient in a shorter amount of time.
  • Team coaching is the approach where the team coach empowers a team by building trust amongst team members, envisions a common goal/vision, commits to team accountability, makes bold decisions, creates a productive and positive environment, and takes powerful actions. The purpose of team coaching is to ensure learning for the team as a whole. Team coaching is result-oriented and focuses on the team rather than individuals, unlike other coaching methods.
  • Virtual coaching is coaching done through web-based video services(video chats). The main advantage of virtual coaching is the flexibility of undertaking sessions when it’s the right time for the client. Virtual coaching saves time and gives the client the benefit of choosing the geographical location(be it their workspace/home etc.). Virtual coaching gained prominence in 2020 due to people being stuck at home because of the COVID-19 pandemic. Now, virtual coaching has become common, all the previously mentioned types of coaching in the workplace i.e., executive, integrated, and team coaching can be delivered virtually.

the top 5 purposes of Coaching

1. Developing Leadership

Developing leadership is one of the main purposes of coaching because coaching brings about open-minded thinking among leaders. Coaching makes the leader more aware and empathize with others and consider others’ points of view. Coaching is necessary because an able leader does not scream orders, instead, he/she will work with employees and come up with ideas and plans collaboratively. An effective leader helps his/her team to learn from their own mistakes and to avoid the same mistakes in the future. Coaching strengthens leadership by improving in areas such as communication, active listening, appreciating an individual’s hard work, crediting and giving positive feedback, trust-building among subordinates, appreciative inquiry, managing their reactions/emotions in stressful situations, having compassion and empathy towards others.

The single biggest way to impact an organization is to focus on leadership development. There is almost no limit to the potential of an organization that recruits good people, raises them up as leaders, and continually develops them.”
-John Maxwell-No. 1 New York Times bestselling author, coach, speaker and was identified as the most popular leadership expert in the world by Inc.

2. Creating self-discipline

Self-discipline can be defined as the ability to push oneself, stay motivated and take action to reach a certain goal. Self-discipline is one of the purposes of coaching to increase willpower, self-control, self-confidence, self-belief, and the ability to fulfill your goal. Self-discipline gives you a healthy-positive outlook on life. Coaching helps you create self-discipline by identifying areas of improvement, setting goals, measuring your progress, and keeps you motivated throughout. A coach can look through areas at which you are struggling and will offer guidance to overcome them. A coach makes sure you are not procrastinating and maintain the same level of enthusiasm from the start till the end. Commitment to pushing yourself outside your comfort zone is the key to creating self-discipline, and only a coach can fulfill the criteria.

“Discipline is the bridge between goals and accomplishment.”

 – Jim Rohn- entrepreneur, author, and motivational speaker.

3. Building self-belief system

Self-belief is an individual’s belief in their own ability to complete defined targets and achieve their goals. Self-trust is the basis of the self-belief system. To build a self-belief system one might opt for confidence-coaching, leadership coaching, public-speaking coaching, or conflict resolution coaching. A coach will reflect on your past, identify where the lack of self-belief lies, and encourage you to tackle the lack of self-belief by following certain steps. The aim of the coach is to identify what’s blocking you from building a self-belief system and help you unlearn the self-critic behavior you might have picked up from experiences. A coach provides you with tools and techniques to help you build your self-belief system and overcome negative thought patterns.

“The first and most important person you must believe in is yourself”

-Tori Sorenson-author 

4. Creating motivation

Motivation can be defined as energizing, sustaining, and increasing employee efforts. The mark of a successful leader/coach lies in how well they motivate their subordinates/clients. Creating motivation is one of the purposes of coaching to improve employees’ efficiency and effectiveness, optimistic approach, willingness to work harder, make optimum use of resources, co-operative attitude, boosts morale and satisfaction, and an overall higher rate of productivity. A coach creates motivation by communicating, acknowledging, and reinforcing efforts, giving positive feedback, increasing self-satisfaction, creating self-worth and a sense of belonging.

“If it doesn’t challenge you, it won’t change you”

-Fred Devito-founder of exhale and EVP of teacher training.

5. Improving self-awareness

Self-awareness means being aware of different aspects of self like traits, behaviors and feelings. Viewing yourself as you are without being clouded by ego or self-criticism is self-awareness. The purpose of Self-awareness is to increase confidence, creativity, making sounder decisions, building stronger relationships, and communicating more effectively. Coaching brings about self-awareness by questioning techniques, where you get to learn more about yourself. Self-awareness is a main characteristic trait of a leader because only when you clearly assess yourself, you can assess your subordinates as well.

“Know yourself, and you will win all your battles”

-Sun Tzu was a Chinese general, military strategist, writer, and philosopher.

6. Maximizing potential

Maximum potential refers to being the best version of yourself and having complete efficiency and productivity. Even the most potentially talented executive may not be able to develop their skills to the fullest without coaching. Coaching brings order and structure into the client’s life to maximize performance. A coach recognizes areas to improve in order to reach peak potential and suggests a targeted approach. In order to reach maximum potential one must master the elements mentioned above i.e., self-discipline, self-belief system, self-motivation, and self-awareness. The key to reaching maximum potential is the constant urge to improve one’s own self, but only a coach can evaluate your strengths and weaknesses and make you reach your goals faster. 

“There is a no heavier burden than an unfulfilled potential”

-Charles Schulz-American cartoonist.

What are the benefits of coaching

The benefits of coaching are as follows.

  1. Greater self-awareness: Coaching makes you self-aware. It also helps you understand why others might think and act the way they do. You can assess yourself and others and realize where you potentially stand in your company. Coaching also tackles weaknesses by using targeted approaches to enhance performance. Self-awareness also destroys egotism and narcissism, which makes you easy-going and people-friendly.
  2. Effective communication: Once you’re aware of yourself and others around you, the way you approach and communicate with others drastically improves. You can assess how others will perceive your message and can make necessary adjustments beforehand. Effective communication also includes active listening followed by effective comprehension. When you can perceive what others are saying easily, you’ll be the most sought out person by your colleagues.
  3. Problem-solving: Though coaching might not necessarily teach problem-solving, it is very easy to understand effective problem-solving by watching how a coach works. A coach solves problems by using  introspective techniques, analyzing scenarios, coming up with fresh and different perspectives, and offering various tools to tackle a difficult situation. By understanding this, one can inculcate a problem-solving mentality, which will be necessary for the workplace environment.
  4. Empathy: With the increase in awareness comes the ease of placing yourself in others’ shoes, therefore, increases empathy. Empathy is a necessary quality of a leader and a coach. Empathy ensures you are not hard on others, and you genuinely care for the happiness and well-being of others. 
  5. Stress management: Once you are equipped with resources to tackle challenges confidently, you won’t let stress affect your mental state. You’ll learn to stay calm and patient even under the most intense situations, and this will make you a better fit for your workplace.
  6. Adaptability and flexibility: Through coaching, one unlearns and let goes of bad personality traits and learns/inculcates beneficial traits. This molding of personality brings about adaptability and flexibility. Any sudden and drastic changes in the workplace will not phase you, as you are accustomed to changing according to the challenging scenarios. 
  7. Enhanced performance: With overall development in your personality because of coaching, comes the delivery of enhanced performance. 
  8. Increased confidence: As a result of better performance, the confidence level increases.
  9. Leader material: Due to all the above-mentioned benefits of coaching such as Greater self-awareness, effective communication, Problem-solving, Empathy, Stress management, Adaptability and flexibility, enhanced performance, and increased confidence, one transforms ones’ self into a fine leader. 

Why is coaching important?

Coaching is important because coaching helps you become the best version of yourself. Along with the above-mentioned, you’ll have a better approach at life compared to a person who hasn’t undergone coaching.

What are the essentials (principles) of coaching?

The essentials (principles) of coaching are:

1. Trust building

 Trust building and having a good rapport between the coach and the client are the key to a healthy and long-lasting coaching relationship. A good coach must know to ask questions without making the client feel the coach is invading their privacy.

2. Active listening

Active listening and making the client feel heard and understood are very important for the coach in order to build trust and gain confidence from the client. Active listening needs practice, patience, and experience which are the traits of a good coach.

3. Reflection and positive reinforcement

It’s important for the coach to reflect on the client’s issues and suggest tools and techniques to overcome the client’s difficulties. The coach also has to make sure that the smallest of changes in the client’s habits are credited and appreciated in order to bring about more such positive changes.

4. Effective communication

Once the coach gets to assess the client, it’s important for the coach to express thoughts and suggestions effectively and make sure the client is following and is pleased with the suggestions and tools offered. 

5. Result-driven

The coach must make sure that the client is following through with the suggestions offered and is making necessary changes and is getting the required results. If the pace is slow it is up to the coach to give suggestions and fasten the pace to get results faster.

6. Commitment

Coaching takes time to be effective therefore it is essential for the coach to have a long-lasting commitment towards the client’s progress. It is essential for the coach to be patient and try out new approaches when something is not working with the client. A coach must ensure that the clients are progressing slowly, but surely.

Types of coaches

The types of coaches are an executive coach, a life coach, and a business coach.

What is the purpose of an executive coach?

As mentioned earlier, the purpose of an executive coach is to equip clients with the tools of knowledge and opportunities that the clients require to unlock their true potential and become more efficient.

You should consult an executive coach when you want to improve your leadership skills or going through a career transition.

You can consider being an executive coach if you possess skills such as emotional intelligence, goal setting, leadership development, developing strategy, succession planning and executive management.

What is the purpose of a life coach?

The purpose of a life coach is to facilitate people to make progress in their lives by providing them with  tips  and techniques to gain greater fulfillment. A life coach is a wellness professional. A life coach provides a fresh, informed perspective on your daily problems. A life coach is different from other types of coaches because life coaches  focus on personal growth, uplifting, and fulfillment, while the other types of coaching are mostly result-driven and do not focus on individual satisfaction.

You should consult a life coach if you’re dealing with lack of fulfillment in your life, constant feeling of dissatisfaction at work, blocked creativity, inability to break bad habits, frequent irritability, and high levels of stress or anxiety.

You can consider being a life coach if you possess skills like effective communication,  active listening, awareness, empathy, good body language, and questioning skills. 

What is the purpose of a business coach?

The purpose of business coaching is to guide a business owner by clarifying their vision and taking actions in order to reach the desired business goals. A business coach is different from other types of coaches because business coaches are goal-oriented. An executive coach focuses on the individual, whereas a business coach focuses on a holistic view of an entire business. You can consult an executive coach or a business coach based on your requirements.

If you possess skills like confidence, seeing the whole picture, people management, holding people accountable, communication, the right attitude, and flexibility, you are a good fit to be an effective business coach.

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