Coach Foundation

How To Become A Personal Empowerment Coach: The Definitive Guide

This guide has been written to help you understand how to become a personal empowerment coach.

 Before I start though, let me tell you a bit about myself.

I am Sai Blackbyrn and I am the founder and CEO of .Coach LLC. Over the past decade, I have worked with hundreds of coaches and have helped establish their business online from scratch.

I started out as a dating coach with my company SaiFai Dating before moving on to become “the coach for coaches” with .Coach.

In my journey so far I have the good fortune of interacting with a lot of personal empowerment coaches and that has taught me what exactly it takes to become great in that field.

So, without further ado, let’s get started.

What is Empowerment Coaching?

How To Become A Personal Empowerment Coach: The Definitive Guide Personal Empowerment Coach
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Empowerment coaching can be a bit tricky to understand at first. Life Empowerment coaching is about gauging and understanding the emotional state of your clients and realizing where they are resonating. After that, you are supposed to elevate them above their current state and make them see where they are and where they want to be emotionally.

The main idea is to accept the clients for all their flaws without any judgment and help them gently shift their attitudes and emotional state to a greater plane.

What is a personal coach?

Personal coaching is basically forming a partnership with your client and helping them achieve a state of well-being that they thought wasn’t possible with their lives. The connection between a coach and a client is an extremely intimate in nature.

As a personal coach, you are privy to your clients’ most vulnerable secrets and moments. It is your responsibility to embrace them for who they really are and allow them to truly flourish and grow under your care.

It is a position of heavy responsibility and something that you cannot take lightly which is why I find it STAGGERING that so many coaches don’t even have a proper business in place.

How can you possibly affect change in someone else when you do not have a proper business? How can you help someone respect themselves when you do not give your coaching the respect it deserves?

I will tell you more about this at the end of the article, you may scroll down if you want to know how any coach can easily create a business from scratch.

However, there is a problem with personal coaching. What is the problem? Well, read on.

What is a personal empowerment coach?

How To Become A Personal Empowerment Coach: The Definitive Guide Personal Empowerment Coach
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It is basically a highly intimate form of empowerment coaching. However, there is a problem with personal coaching though that has not been brought up before.

In fact, the truth is that most coaches coaching institutes will be afraid to tell you this. Most of them are looking to make money off you by any means necessary. What this means is that if they can get away with telling you half-truths then so be it.

Well, I am not going to do that and I am going to lay everything out right off the bat.

One-on-one coaching OR traditional personal coaching is in essential a dead practice, none of the top professionals do that anymore because it is a waste of time.

Yes…I just said that.

Which begs the question…

Should you become a personal empowerment coach?

When you become a coach, it is your duty to serve as many clients as possible (without stretching yourself). But here is the thing, you cannot dilute your message to your clients because everything that you say is going to affect their lives in a very organic way.

That very reason is why one-on-one coaching is now obsolete. As you scale up, you simply won’t have the time you need to take care of all your clients personally.

So what do you do about that?

It is a very simple solution and I discuss that in detail in my webinar. Scroll down to the bottom and you will know what I am talking about.

What does a personal empowerment coach do?

How To Become A Personal Empowerment Coach: The Definitive Guide Personal Empowerment Coach
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We have touched on this topic for a bit before, but here we are really going to go deep into what you, as an empowerment coach, can do for your clients.

Let’s find out what “empowerment” means first.

Empowerment means understanding where you are present emotionally and then eventually working towards your goal. Many people who have gone through trauma or have gotten complacent tend to get stuck.

Most people accept their mediocrity and live their whole life in a complacent manner. Very few decide to do something about it and these are the ones that you can help through your coaching.

As a personal empowerment life coach, you can take them from their present emotional state to where they want to be by:

  • Helping them accept who they are and why they are stuck.
  • Giving them strategies which they can implement to reach their final goal.

Why people hire a personal empowerment coach?

The emotional state that one is in often gets manifested into their real life. Their state becomes their reality.

That is what the law of attraction is all about.

How To Become A Personal Empowerment Coach: The Definitive Guide Personal Empowerment Coach
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When people hire a personal empowerment coach, they are hiring someone who can help them unclutter and get unstuck.

They are looking for someone who can elevate them to a higher emotional state and help them manifest their deepest desires and dreams.

The simple idea is this: You attract what you feel.

The difference between life coaching and personal empowerment coaching.

There is a very simple and subtle difference between life coaching and personal empowerment coaching as Crystal Andrus Morissette puts it.

Life Coaching

This more often than not focusses on specific parts of the client’s lives and helps improve those super specific areas. They identify the obstacles in the path of the clients in those specific areas and they help them get around it.


Empowerment Coaching: It identifies the emotional that the clients are in and helps them elevate to the state where they want to be in so that they can attract greatness. It’s a lot more encompassing than life coaching.

The essential skills you need to be a personal empowerment coach.

Obviously, the skills that you will need as a personal empowerment coach can be very diverse. Let’s discuss some of the common ones that everyone will require to succeed in this field.


It goes without saying that you need to be a good communicator, for not just being a good personal empowerment coach, you need it to be a good coach in general. The way you will gain true insight into your client’s state is by asking a series of questions and listening to what they are saying.

Asking the right questions

You must always check which questions are making your clients reveal the most. Usually there are two kinds of questions that one can ask their clients. The first type of question is the rapport building question. This is the type that puts the client at ease and helps them open up. Then there are the penetrating questions. The questions that force them to introspect and open up. You must ask them both.

No Judgment

It goes without saying that whenever someone opens themselves up, and makes you see their inner vulnerabilities and emotional state, YOU ABSOLUTELY MUST NOT JUDGE THEM. You just cannot do that. Accept them for who they are and help them embrace that as well.


Empathy is probably going to be the most important skillset that you will need as an empowerment coach. You must truly understand what it feels like being in the same shoes as your client. You must truly understand how they are stuck and what they can do to reach the state they want to be in.

How To Become A Personal Empowerment Coach: The Definitive Guide Personal Empowerment Coach
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Personal empowerment coach salary

A personal empowerment coach’s salary can vary greatly and that’s because of a very specific reason.
This is the exact same reason why, back when I was a dating coach, I went on from making $50 per client (sometimes that was $25 or even $0) to making $100,000 in 2 months.

Here is the secret to this humongous jump.

You ready?

You need to respect your coaching.

If you respect your coaching enough to find the best possible high-ticket clients for it then you will never ever have a problem with making the money that you deserve to make.

How do you do that? How can you find high-ticket clients who will be perfect for you coaching?

Scroll down to the bottom and you will find out.

How to become a certified personal empowerment coach?

You don’t really need certification to get started as a coach. Many famous coaches don’t have a coaching certification and they sure did pretty well with their life.

The idea is to just get started. If you have the gift inside you then why wait?

Bill Gates didn’t wait to get his college degree to start Microsoft now did he?

However, if you do insist on getting an Empowerment coach certification to become a certified empowerment life coach, then checkout S.W.A.T. Institute and Empowerment Institute (links given at the end of the article).

If you do want to start being a personal empowerment coach as soon as possible and fulfill your life’s purpose of being one, then there are two things that you need to do:

  1. Give me a high 5 for being so awesome!
  2. Get started with creating your coaching business.

So, how do you start creating your business?

Well….read on!

Are you ready to become a personal empowerment coach?

So, how can you go about laying the foundations of your empowerment coaching business? If you are planning to reach out to as many people as possible then it is absolutely critical that you have a robust business in place. It is only when the roots are strong that a tree can truly grow.

When I first started out as a coach, I realised the importance of having a proper business in place. I have spent hours and weeks and even months trying to learn everything that there is to learn about creating a business.

The worst part is, every day when I was sitting religiously in front of my laptop learning all the nitty-gritties, I was getting extremely frustrated. Why did I have to learn everything from the scratch? Why can’t I just adopt a formula and use that to create my business?

When I was creating my business, there was no template or anything specifically made for coaches and their businesses, and I was so frustrated.

Why can’t anyone tell me which design worked best for a coaching website?

Why can’t someone tell me how my Facebook page should be designed?

Why can’t someone help me out with my funnels?

Why isn’t anyone telling me what kind of clients should I get?

How do I make clients pay me the money that I deserve for my coaching?

How do I get clients who will truly value me and not haggle with me every step of the way for my services?

All these questions were affecting me and in this deep state of frazzlement….it dawned on me.

If no one is doing all this. If no one is giving me a template on what to do with a coaching business, then why shouldn’t I be the one to do it?

It was such a simple and obvious solution!

Ever since that day I devoured everything that I could find my hands on. After that I spent the next few months constantly testing out various designs. I spent close to $65,000 (most of which I had to borrow from friends) on various website designs, funnel designs, business structures etc.

After tons of testing, I finally hit the nail.

It was just such a beautiful feeling to finally get everything right.

Imagine setting up the perfect webinar and website which gives you a stead flow of clients who are willing to pay your price to learn more from you.

Within 2 months of implementation, I made my first $100,000. Most of that money went into paying back people I owed money to!

But since then, there has been no looking back.

All those years that I spent working on my templates and my designs were worth it. Within a year I was able to scale my company to generate a 6 figure revenue consistently. I was also able to grow my company from just me and a random freelancer to me and a full time in-house team of 23 employees.

So why am I saying all this to you?

I am saying all this to you because I am eternally grateful to all that I have gained so far in my life as a coach and as my karma I want to give back as much as possible.

When you give the universe value, true value, the universe will reward you back with all that and more. It is an endless cycle of give and take.

If you are generating an atmosphere of sharing value around you, you will manifest an environment wherein everyone will want to share their rewards with you.

That is the true law of attraction.

Having said that, how do I plan to give back to the universe?

Well, I am giving away everything that I have learnt during my journey as a coach, in my webinar:

How Your Coaching Business Can Let You Live The Lifestyle Of Your Dreams

Sign up for the launchpad and I’ll teach you everything that I learnt after spending $65,000 in testing out all the design templates and business frameworks.

This is the only one you will come across that will tell you how to speed up a business, specifically your coaching business.

This is the only place where you can get that information if you are a coach.

If you are anything like me, you hate the technological side of your coaching business. Why the hell do you have to learn how to do JavaScript when all you really want to do is to touch as many lives as possible and inspire them.

If you are anything like me, you HATE clients who devalue you and constantly try to haggle with you and get a discount on your services. Worse yet, they don’t see the true value in what you are offering and try to get your services for free. These are the worst kind of clients because they don’t see the value in what you are offering.

How To Become A Personal Empowerment Coach: The Definitive Guide Personal Empowerment Coach
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What if I were to tell you that in this webinar you will learn how to get clients who will pay you what you are worth and truly value what you have to offer? And more than that, you will be getting a steady flow of these clients on autopilot?

What if I were to tell you that instead of tearing your hair out over learning all the little things in your coaching business, you can simply implement the various templates which can create YOUR empowerment coaching business FOR YOU on autopilot so that you can live the lifestyle that you deserve?

Frequently Asked Questions (FAQs)

What is a personal empowerment coach?

A personal empowerment coach is a person who provides guidance on personal development and self-empowerment.

The professional can help clients to develop their potential and to reach their goals by applying coaching, counseling, mentoring, teaching, and providing educational services. This profession has a huge responsibility of empowering people in order to achieve success.

The personal empowerment coach helps the client to improve the quality of life by building self-awareness, self-confidence, and self-esteem which are the main aspects of healthy living.

What does an empowerment personal coach do?

Personal empowerment coaches are highly skilled professionals who are experts in their field. They use a variety of techniques to empower people to make the changes they want in their lives.

A personal empowerment coach is someone you can turn to for support and guidance during your journey towards becoming your best self. They will also help you build a solid foundation and break through the fear and resistance that stands in your way.

How much does a personal coach charge per hour?

The fees for personal empowerment coaches vary across the world. On average it is between $75 and $200 per hour.

Some of them charge per hour whereas others charge per session. The charges can also depend on the number of sessions taken in a day and the duration of each session.

It is clear that there will be differences in costs for different coaches, depending on where they are located, their experience, and their clientele.