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27 Ways to Get Coaching Clients

Coaching is a huge industry with thousands of coaches in up many different niches.

If you take a closer look at the biggest names in coaching, you will realize that all successful coaches have one thing in common – a regular stream of loyal, dedicated clients.

27 Ways to Get Coaching Clients coaching clients

To sustain in the coaching industry, you need to constantly turn prospects into clients.

If you are reading this, you are most likely struggling with getting coaching clients, a part so critical that it can make or break your coaching business. A coach without clients is no coach at all. If you are looking for:

  • Methods of finding new clients
  • Turning prospects into clients
  • Generating a stream of dedicated clients
  • Retaining existing clients
  • Growing and nurturing your client base

Then this list is for you. So without further ado, let’s dive into how you can make it happen.

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Chapter 1:

Before You Start

As the competition is blooming, the coaching industry is growing saturated. In order to stay in the business, you need to widen your reach and attract more clients.

Easier said than done, right? Rather than blindly aiming to skyrocket your coaching business, it’s better to work in a chronological manner. I will break it down for you.

So, let’s get started.

27 Ways to Get Coaching Clients coaching clients

The Structure

Getting a coaching client is similar to following a fitness routine. Multiple steps need to work in tandem with each other. In this case, your diet, workout timings, and general daily routine should be geared towards ensuring that you achieve your goal.

Similarly, in the case of coaching, there are multiple steps involved in achieving your goal of getting more clients. Each of these steps complements each other, and can be broadly divided into the following:

  1. Traffic – This is the first phase, which comprises laying the groundwork you need to move forward to the other phases. Here, you will be focusing on getting your work and brand to be visible to audiences who have never seen or heard of you.
  2. Conversion – This is a phase of trust-building with your new audience members and an opportunity for you to demonstrate trust and credibility to potential clients. 
  3. Nurturing – This phase will focus on the aspect of community building through initiatives that give back to the audience and your community. This turns clients into loyal fans. 
  4. Selling – This phase is the actual process of signing a client up for one or more of your coaching programs.
  5. Upselling – This phase looks at simple and effective strategies for you to make your coaching business sustainable in the long run. This includes referrals, renewals, and value-added packages that supplement your coaching programs.

Each of these phases needs to work well individually and with each other for someone to go through the journey of not having ever heard of you, to trust you enough to help them overcome the problem they are facing, and become a paying client.

 By systematically breaking down these phases for you, I have structured these tips for you.

How to Use this List

List out all your current methods of finding new clients. Go through this entire list and compare it with your list.

As you do so, consider each point honestly and critically, after all, self-development doesn’t stop once you are a coach! Make a note of the areas you have a good grasp on, as well as the weaknesses you need to overcome.

Chapter 2:


Often, coaches struggle to come up with innovative ways to increase their reach.

While there’s no ‘overnight method’ to crack this, you can organically generate traffic by testing out these tips and tricks I have listed for you. 

27 Ways to Get Coaching Clients coaching clients

What Is Traffic?

Traffic is the total number of people that come across your content. However, there are hundreds of thousands of people out there, and not everyone is suited to your coaching program. So, the first real question you need to ask yourself is – what steps do I take to get in front of the right audience?

Here’s what you need to do:


1. Enlist your friends and families

  • Most of us overlook this vital step based on assumptions – that they are too busy, they are already aware, and so on. This is a big mistake! Your close friends and loved ones are invested in your success, and will happily help you spread the word about your coaching business. Word-of-mouth reviews also have a high level of trust associated with them and are far more authentic and reliable compared to an online advertisement.

2. Joint Venture Partnerships

  • A Joint Venture Partnership (JV) is a partnership where you work with a well-known influencer in your target audience group who can promote your work as well as vouch for it. This gives you access to the influencer’s extensive audience, while also laying the groundwork for your credibility. 
  • This is a great way to get both trust and exposure to your target audience. As a bonus, you also have a significantly higher conversion rate as you have a well-known figure vouching for your work and credibility. I regularly recommend coaches to go down this route to increase their audience base as the potential is huge. Make sure you do your background research on the influencer and their audience. Check if they are a good fit before initiating a JV.

3. Create content for your audience

An increasing number of the world’s population is online, and a staggering amount of content is created and shared amongst millions of users daily. That doesn’t mean you need to churn out content in order to stand out. Rather, create content that is informative, relatable, and shareable to the target audience that you cater to. 

Here are some 3 simple yet popular types of content to try:

  • Video Content – It is one of the primary forms of communication today and is a great way to engage your audience audio visually. Featuring yourself in videos is a great way to enhance trust and confidence in your capabilities – people connect with figures that they can see and identify with. An extremely simple tip is to create thumbnails for your videos that show your face, with a clear title description next to it. Jessie, one of my clients, reported an immediate increase in her video views when she started doing this!
  • Blogging – Undoubtedly, blogging is another way to provide valuable content to your audience, while vastly increasing the number of people that come across your work. Write content that helps your audience solve problems, while also blogging about your work, your community, trending topics, and a lot more. Don’t expect to see overnight results with blogging though. A blog can take 4 to 6 months to show good results and this can be even more if you are starting now and planning to do everything on your own. You should also be aware of SEO to grow your blog, which is useful for optimizing a blog’s content. Common tasks associated with blog SEO include on-page optimization, installing plugins, improving page loading speed, and internal linking. To understand the workings of SEO in detail, read this.

4. Collaborate with creators


In this day and age, innovating something brand new from scratch is extremely hard to do. However, the fusion of existing things together is a lot simpler. In this context, when I talk about fusion, I am referring to a collaboration between other creators. The quickest way to get discovered is to collaborate and innovate with other creators. 

Try writing guest blogs and informational pieces for websites, and be willing to write more as needed. Podcasts are another easy way to collaborate with existing content creators as they are always looking for guests to appear on their podcasts. Creating this type of content with other professionals will simultaneously provide both the creator and you access to each other’s respective audiences, which is a win-win situation for both of you, as well as a way to grow your audience.

Another great collaborative method is to host giveaways with brands and individuals. While giveaways have traditionally been products, I have seen classes, sessions, and webinars being offered as rewards for participating and winning a giveaway.

5. Synergize with other coaches

  • Not all the clients you receive will be clients that you can help to the best of your abilities. In these cases, the client would be better suited to seeking help elsewhere. Rather than considering this as a lost cause, refer the client to another coach. Work out an arrangement with other coaches where you refer them to clients who are beyond your scope of help.
  • Similarly, ask the other coaches to refer you to clients with problems relating to your expertise. Aside from generating trust and goodwill and trust, this also creates a synergistic cycle that will earn you clients from a different audience without spending any extra effort on marketing.

6. Attend shows and networking events

  • In the initial stages of your coaching business, this is one of the most important things you can do. The most effective way for a client to judge your capability is for them to watch and hear you speak . It has been proven that content with a clear face and voice to attach to has significantly higher engagement than just text and graphics. 
  • Attend online networking events, launches, and conferences. Apply to speak about a topic you are supremely confident about – uncertainty in front of a large crowd is not a good sign for any coach, upcoming or well established. Keep your talks informative, humorous and crisp. Another point to note is to avoid being overt about seeking out clients. Provide and demonstrate value, and clients will come flocking to you.
  • Business networks like LinkedIn and Meetup are a great avenue to find such events, as well as network with clients, organizers, and other coaches in a professional capacity.

7. Partner with coaching providers

  • Initially when starting, getting your first few clients can be downright intimidating. In this scenario, you can approach coaching providers for a partnership. These providers will have an existing client base as well as marketing in place, reducing the time and effort you need to get started. 
  • These providers can help you get your first few clients, which you can then add to your tribe and use as testimonials. Use this experience to perfect your coaching and