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27 Ways to Get Coaching Clients

27 Ways to Get Coaching Clients coaching clients  / 4th January 2022

Coaching is a huge industry with thousands of coaches in up many different niches.

If you take a closer look at the biggest names in coaching, you will realize that all successful coaches have one thing in common – a regular stream of loyal, dedicated clients.

27 Ways to Get Coaching Clients coaching clients

To sustain in the coaching industry, you need to constantly turn prospects into clients.

If you are reading this, you are most likely struggling with getting coaching clients, a part so critical that it can make or break your coaching business. A coach without clients is no coach at all. If you are looking for:

  • Methods of finding new clients
  • Turning prospects into clients
  • Generating a stream of dedicated clients
  • Retaining existing clients
  • Growing and nurturing your client base

Then this list is for you. So without further ado, let’s dive into how you can make it happen.

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Chapter 1:

Before You Start

As the competition is blooming, the coaching industry is growing saturated. In order to stay in the business, you need to widen your reach and attract more clients.

Easier said than done, right? Rather than blindly aiming to skyrocket your coaching business, it’s better to work in a chronological manner. I will break it down for you.

So, let’s get started.

27 Ways to Get Coaching Clients coaching clients

The Structure

Getting a coaching client is similar to following a fitness routine. Multiple steps need to work in tandem with each other. In this case, your diet, workout timings, and general daily routine should be geared towards ensuring that you achieve your goal.

Similarly, in the case of coaching, there are multiple steps involved in achieving your goal of getting more clients. Each of these steps complements each other, and can be broadly divided into the following:

  1. Traffic – This is the first phase, which comprises laying the groundwork you need to move forward to the other phases. Here, you will be focusing on getting your work and brand to be visible to audiences who have never seen or heard of you.
  2. Conversion – This is a phase of trust-building with your new audience members and an opportunity for you to demonstrate trust and credibility to potential clients. 
  3. Nurturing – This phase will focus on the aspect of community building through initiatives that give back to the audience and your community. This turns clients into loyal fans. 
  4. Selling – This phase is the actual process of signing a client up for one or more of your coaching programs.
  5. Upselling – This phase looks at simple and effective strategies for you to make your coaching business sustainable in the long run. This includes referrals, renewals, and value-added packages that supplement your coaching programs.

Each of these phases needs to work well individually and with each other for someone to go through the journey of not having ever heard of you, to trust you enough to help them overcome the problem they are facing, and become a paying client.

 By systematically breaking down these phases for you, I have structured these tips for you.

How to Use this List

List out all your current methods of finding new clients. Go through this entire list and compare it with your list.

As you do so, consider each point honestly and critically, after all, self-development doesn’t stop once you are a coach! Make a note of the areas you have a good grasp on, as well as the weaknesses you need to overcome.

Chapter 2:

Traffic

Often, coaches struggle to come up with innovative ways to increase their reach.

While there’s no ‘overnight method’ to crack this, you can organically generate traffic by testing out these tips and tricks I have listed for you. 

27 Ways to Get Coaching Clients coaching clients

What Is Traffic?

Traffic is the total number of people that come across your content. However, there are hundreds of thousands of people out there, and not everyone is suited to your coaching program. So, the first real question you need to ask yourself is – what steps do I take to get in front of the right audience?

Here’s what you need to do:

12 TYPES OF TRAFFIC FOR COACHES
12 TYPES OF TRAFFIC FOR COACHES

1. Enlist your friends and families

  • Most of us overlook this vital step based on assumptions – that they are too busy, they are already aware, and so on. This is a big mistake! Your close friends and loved ones are invested in your success, and will happily help you spread the word about your coaching business. Word-of-mouth reviews also have a high level of trust associated with them and are far more authentic and reliable compared to an online advertisement.

2. Joint Venture Partnerships

BENEFITS OF BUSINESS PARTNERSHIPS AND JOINT VENTURES
BENEFITS OF BUSINESS PARTNERSHIPS AND JOINT VENTURES
  • A Joint Venture Partnership (JV) is a partnership where you work with a well-known influencer in your target audience group who can promote your work as well as vouch for it. This gives you access to the influencer’s extensive audience, while also laying the groundwork for your credibility. 
  • This is a great way to get both trust and exposure to your target audience. As a bonus, you also have a significantly higher conversion rate as you have a well-known figure vouching for your work and credibility. I regularly recommend coaches to go down this route to increase their audience base as the potential is huge. Make sure you do your background research on the influencer and their audience. Check if they are a good fit before initiating a JV.

3. Create content for your audience

An increasing number of the world’s population is online, and a staggering amount of content is created and shared amongst millions of users daily. That doesn’t mean you need to churn out content in order to stand out. Rather, create content that is informative, relatable, and shareable to the target audience that you cater to. 

Here are some 3 simple yet popular types of content to try:

  • Video Content – It is one of the primary forms of communication today and is a great way to engage your audience audio visually. Featuring yourself in videos is a great way to enhance trust and confidence in your capabilities – people connect with figures that they can see and identify with. An extremely simple tip is to create thumbnails for your videos that show your face, with a clear title description next to it. Jessie, one of my clients, reported an immediate increase in her video views when she started doing this!
  • Blogging – Undoubtedly, blogging is another way to provide valuable content to your audience, while vastly increasing the number of people that come across your work. Write content that helps your audience solve problems, while also blogging about your work, your community, trending topics, and a lot more. Don’t expect to see overnight results with blogging though. A blog can take 4 to 6 months to show good results and this can be even more if you are starting now and planning to do everything on your own. You should also be aware of SEO to grow your blog, which is useful for optimizing a blog’s content. Common tasks associated with blog SEO include on-page optimization, installing plugins, improving page loading speed, and internal linking. To understand the workings of SEO in detail, read this.

4. Collaborate with creators

WAYS TO COLLABORATE WITH OTHER CREATORS
WAYS TO COLLABORATE WITH OTHER CREATORS

In this day and age, innovating something brand new from scratch is extremely hard to do. However, the fusion of existing things together is a lot simpler. In this context, when I talk about fusion, I am referring to a collaboration between other creators. The quickest way to get discovered is to collaborate and innovate with other creators. 

Try writing guest blogs and informational pieces for websites, and be willing to write more as needed. Podcasts are another easy way to collaborate with existing content creators as they are always looking for guests to appear on their podcasts. Creating this type of content with other professionals will simultaneously provide both the creator and you access to each other’s respective audiences, which is a win-win situation for both of you, as well as a way to grow your audience.

Another great collaborative method is to host giveaways with brands and individuals. While giveaways have traditionally been products, I have seen classes, sessions, and webinars being offered as rewards for participating and winning a giveaway.

5. Synergize with other coaches

  • Not all the clients you receive will be clients that you can help to the best of your abilities. In these cases, the client would be better suited to seeking help elsewhere. Rather than considering this as a lost cause, refer the client to another coach. Work out an arrangement with other coaches where you refer them to clients who are beyond your scope of help.
  • Similarly, ask the other coaches to refer you to clients with problems relating to your expertise. Aside from generating trust and goodwill and trust, this also creates a synergistic cycle that will earn you clients from a different audience without spending any extra effort on marketing.

6. Attend shows and networking events

SIX ADVANTAGES OF BUSINESS NETWORK
SIX ADVANTAGES OF BUSINESS NETWORK
  • In the initial stages of your coaching business, this is one of the most important things you can do. The most effective way for a client to judge your capability is for them to watch and hear you speak . It has been proven that content with a clear face and voice to attach to has significantly higher engagement than just text and graphics. 
  • Attend online networking events, launches, and conferences. Apply to speak about a topic you are supremely confident about – uncertainty in front of a large crowd is not a good sign for any coach, upcoming or well established. Keep your talks informative, humorous and crisp. Another point to note is to avoid being overt about seeking out clients. Provide and demonstrate value, and clients will come flocking to you.
  • Business networks like LinkedIn and Meetup are a great avenue to find such events, as well as network with clients, organizers, and other coaches in a professional capacity.

7. Partner with coaching providers

  • Initially when starting, getting your first few clients can be downright intimidating. In this scenario, you can approach coaching providers for a partnership. These providers will have an existing client base as well as marketing in place, reducing the time and effort you need to get started. 
  • These providers can help you get your first few clients, which you can then add to your tribe and use as testimonials. Use this experience to perfect your coaching and build up a recurring clientele who like your coaching style, before you decide to strike out on your own. 

Check out these coaching providers to get started:

  • There also exist many freelancer platforms like Upwork and Fiverr on which you could list your services – but these require significant time and effort to get started due to all the other freelancers present on the platform.

8. Host your own event

  • Organize an event for the target audience you are looking to attract. Being the organizer allows you to grant a platform for yourself as well as other coaches and professionals. This greatly expands your network, as well as provides you with increased exposure to potential clients.
  • Curating an event, online or virtual, is a lot of work, and it shows. A well-planned event directly testifies to the success of your own coaching methods, while simultaneously creating a brand property, growing your potential audience, and connecting you with other like-minded coaches.

Before planning your next event, read these useful tips on ‘How to Promote Your Workshop, Seminar or Event.’

9. Sign up on Coaching Directories

Coaching directories are also a great way to get leads who can book in calls with you or simply to get traffic to your website. Most coaching directories are free. 

All you need to do is to take out some time to make a profile for yourself.  After this, your job is done. The coaching directory will do the marketing for you. 

Make sure to sign up on several coaching directories and just any one. The logistics of all websites vary and so some directories rank your profile higher, and recommend it more. Coach Foundation has its own coaching directory that is free of charge. So don’t wait and click here to become a part of our directory.

10. Referrals from clients and affiliate marketing

HOW DOES AFFILIATE MARKETING WORK ?
HOW DOES AFFILIATE MARKETING WORK ?
  • Once you have built up significant trust and reputation, you can ask your tribe to refer their network to you. Along with a testimonial, this is the most effective way to immediately get new clients with almost no costs in terms of time or marketing.
  • Ensure that there is some incentive for them to refer a new client to you – this can be in the form of discounts, access to paid publications or webinars, or as you see fit. Another system that works very well is affiliate marketing – clients earn redeemable points each time they successfully refer a new client to you. In most cases, a combination of both these systems will work wonders.

Now that your work and content are visible to any potential audience members, let’s move on to the next phase.

Chapter 3:

Conversion

At this point, you have created avenues for people to find you and your work, With time, you will be seeing a significant increase in traffic.  

As your videos are being viewed and shared, your reach will increase. More people will inquire about your sessions as a result. Now, your primary focus is to turn your audience into loyal fans and clients. 

27 Ways to Get Coaching Clients coaching clients

This is the step that most coaches find themselves struggling to implement. A well-thought-out strategy that works in tandem with good traffic generation is vital in ensuring your coaching business comes to fruition.

11. Create a Website for Promotional Purposes

 If you are creating a website for promotion purposes, make sure to keep it

 If you are creating a website for promotion purposes, make sure to keep it simple. An effective website with a few pages can be a great fit for you to go digital. Coach Anila Bashllari had a complex website that did not work and she struggled to get clients online. She then changed her website to a simple but effective one.

Having a website is vital and immediately puts you a cut above the league. A well-designed website establishes you as a reputable and reliable coach, while also providing a touchpoint for your clients to contact you, keep a track of your updates and also easily refer you to their network.

YOUR COACHING WEBSITE IMPORTANCE
YOUR COACHING WEBSITE IMPORTANCE

 Don’t get lost in designing the perfect website. A common mistake I’ve noticed with coaches starting out is a need to throw in all the bells and whistles in the search for the best website, with the result being a mess. Focus on a clean, simple design that gets your point across briefly and elegantly. Introduce yourself, link to all your content, and end with a strong call to action. 

 You will also come across the term SEO in the process of building your website. SEO stands for Search Engine Optimization and helps your website show up higher in google search results. Good SEO is a great bonus, albeit tricky to implement. Understanding SEO principles and how to use them takes time and energy to master, and the results are not immediate. However, proper usage of SEO techniques will provide increasing returns in the long run. 

Here is a detailed article on preparing a blueprint for a website specifically for life coaches such as yourself. This will prove to be highly informative if you are a beginner or even if you are looking to make your website more user-friendly.

12. Use webinars to attract potential clients

  • One of the best ways to give a potential client a taste of your coaching is to create a webinar they can sign up for. Make sure your webinar focuses on a common painful problem or topic that most of your clients require to overcome or need guidance on. Webinars are a great way to convince fence-sitting clients to take the leap towards coaching. Ensure that you have regular webinars scheduled to make the most of your increased traffic. 
  • Webinars are a powerful tool that allows you to interact directly with strong intentioned clients – dedicated individuals who are willing to spend time and effort in their personal development. They also provide an opportunity for them to have their questions personally answered, as well as face-to-face interaction.
  • End your webinar with a strong Call to Action that urges them to take up a coaching session or program with you. Even a simple subscription to your mailing list could result in a client down the road.

Interested in learning more about creating a strong Call to Action copy? Then read this.

13. Build and refine an email list

  • Email lists are the definitive backbone of any coaching business and a direct point of contact to all your clients. Emails allow you to add a personal touch of your unique flavor into what might otherwise be a dull, routine, advert. Studies have shown that email marketing has a much higher follow-through rate compared to other channels like social media. 
  • Building an email list can be very intimidating, and it gets harder as time goes on. If you haven’t started already, the best time to start is now! The easiest way to get subscribers is to give people an incentive to sign up for your list – discount codes, exclusive content, and early access are surefire ways to have your email list growing exponentially. 
  • However, you don’t want to be that person clogging up your client’s inbox with repeated pleas for them to join your upcoming event. Be careful in your the frequency of emails. While some of your clients might not mind the 10 emails you send out per week, the majority of them will quickly unsubscribe and relegate you to the spam folder. Make sure the information you are providing to your client is something they would love to be kept in the loop about.
  • An email list is probably the most valuable asset you can have in your marketing toolkit due to its versatility. You can use them for updates, announcements, engagement, and a whole lot more.

14. Create multiple Conversion Assets

  • Create every opportunity to prove that you are the best in the industry. It seems counterintuitive, but providing free access to resources goes a long way towards building your brand identity and trust. Free guides, reports, checklists, webinars, recordings, videos, simple online assessments are all excellent methods of demonstrating your capability and expertise.
  • Not all of these resources have to be explicitly free. Let your clients earn these sessions through participating in giveaways and referrals, or as a thank you for signing up to your email list. This instills a sense of exclusivity and will earn you lifelong supporters.

15. Market yourself as a niche expert

  • So, how do you stand out in an industry with already established competitors? I firmly believe in narrowing down your focus and specializing in a particular niche. This way, you end up with a more focused audience that is looking for a solution that only you can provide. Establish yourself as the go-to expert in your particular field with tailored content and client testimonials.

One of the most common biggest mistakes I’ve seen coaches who struggle to get their coaching business off the ground is that they do not niche themselves.

Many coaches have a vague or abstract idea of a niche. They try to target a huge demographic in hopes of getting more clients.  Not setting a limit to who you can help can prove to be an unfortunate mistake.

There is a lot of competition in the coaching industry. This calls for you to niche yourself to be able to strongly relate to your audience.

Here’s an example which will help you see why narrowing down to a niche is useful.

Let’s say you have a strong fear of flying and you decide to get a coach to overcome this fear.

You find 2 options,

A) A mindset coach who coaches their clients on mindset

B) A phobia coach who helps people get over their irrational fears

Which of the 2 coaches above are you more likely to choose?

I’m betting it’s the phobia coach.

IMPORTANCE OF PASSION FOR YOUR NICHE
IMPORTANCE OF PASSION FOR YOUR NICHE
  • Let’s do a quick writing exercise. Identify your strengths – you can’t coach what you don’t know. What experiences of yours make you uniquely the best coach to solve a particular problem? Why are you passionate about helping people find a solution to this particular issue? Spend a few minutes to ponder over your thoughts, and then jot them down. Analyze these to identify a niche area where you are the go-to expert in coaching due to your experiences. I suggest using ‘the Niche Diamond’ technique to identify your niche. Ask yourself these 4 questions:

1. Are you passionate about your niche?
2. Is your niche abundant and easy to reach?
3. Are you solving a problem worth paying for?
4. Can your clients pay you what you deserve?

THE NICHE DIAMOND
THE NICHE DIAMOND
  • Using this knowledge will help you define and understand your target audience. Engage and discuss with this group to find their needs and problems, and come up with solutions and content designed to guide and help them.
  • Consider the example of Kelly who initially picked the niche of helping people overcome grief due to the passing away of their partner. It was a decent niche but the problem was that she needed to get in front of people who had just lost their loved ones at the right time and that was really hard to achieve. So, these people were not in a place where they would be easy to reach. She realized that and she decided to change her niche. The new niche she chose was helping people diagnosed with the auto-immune disease with symptom management. This has helped her in gaining a huge flux of high-ticket clients because her potential clients come together in various communities online. Kelly now has a lot of avenues for her to attract clients. The key is to choose your battles wisely.

16. Build trust and reputation

  • A good reputation is one of the foundations of your growth as a coach. I’ve come across a lot of coaches who do incredible work with their clients, and yet never seem to grow. And in all these cases, I’ve noticed one common factor – a lack of focus on personal brand building and reputation. If you’re spending all your time catering to your client’s needs, you’re not going to have the time needed to take the necessary steps to grow your coaching business. Your brand value will directly impact your success as a coach. 
  • Showcase success stories and testimonials from your clients, especially those from other well-known figures. Features and recommendations from other credible authorities, your published works, and unique case studies establish a pattern of credibility and trust. 
  • Here’s a secret for you – one of the fastest ways to get recognized is by being featured! Nothing screams brand value more than a person who has had articles and interviews about them. And the best part is, if you have been following this guide until now, you will have absolutely no problem getting an interview. So how do you go about this?
  • The easiest way is to reach out to credible authorities and influencers for your target audience and request an interview or a feature. Make sure you discuss a trending topic or something that is a unique perspective on that topic. Also be sure to include a way for viewers and readers to get in touch with you, as well as an exclusive offer for them.  
  • Those speaking events you had applied for earlier? Use those as a way to get invited as a speaker for various other related events. Doing this dramatically increases your visibility amongst the target audience, leading to many more inquiries and potential clients.
  • Repurpose the content you create into articles and guides that can be published in media that your target audience uses frequently. Most publications have a section reserved for guest writers. Having your articles published there is a stepping stone to regularly having your work featured in leading publications and magazines.

18. Create a signature method 

BUSTING URBAN MYTHS - JOHARI WINDOW
BUSTING URBAN MYTHS – JOHARI WINDOW
  • Many of your potential clients have similar problems. These can be leveraged to create unique and recognizable methods that can be applied with immediate effects, such as the Johari Window Model which is used to enhance soft skills required to increase self-awareness and improve inter-group relationships. These methods have a strong recall value and sticky factor, especially when they are easy to implement. 
  • To get started, use your coaching experience to create a solution for a common problem in your niche audience. Highlight outcomes, and not the techniques. People care about outcomes and will gravitate to a solution that promises those outcomes. The techniques are just a way to reach the desired outcome. Gather and analyze the data from the results of your method and present it in an impactful and easily understandable format. As a final step, brand the method in your style, targeted towards your niche. Don’t forget to build case studies that document a client’s journey before and after using your method. 
  • Get testimonials from your clients (or friends and family, if you are yet to find clients) that can attest to the success of your method. Testimonials serve as both success stories and social proof, which can be used on your website and other media avenues. 

By following these tactics, you will be able to retain loyal and long-term clients whose number will only increase as time goes by. We can now move on to the next phase.

Chapter 4:

Nurture

Nurture is the term used for building a rapport with your audience. Much of your clientele staying with you for good depends on your rapport with them.

All good coaches share a great relationship with their clients and audience, and you should be no different either.

Here are a few ways you can engage with your existing community while growing it at the same time.

27 Ways to Get Coaching Clients coaching clients

The bigger your community gets, the more likely you are to have clients waiting to take your session!

19. Form your own tribe.

  • As a coach, you are only as successful as the strength of your community. Build a dedicated community of clients and make them feel like family. This tribe can be both online, in person, or even both. Use whatever medium you find the majority of your audience to be on, or create your own platform where you can connect with your tribe members. According to studies, increasing the customer retention by just 5% increases profits by 25-95%.
  • Everyone loves to feel special, and your clients are not different. Regularly engage with them and stay abreast with their major milestones. Provide exclusive privileges to those that are part of your tribe – early access to courses and videos, discounts, invite-only events, and more. FOMO (fear of missing out) is a real thing, and will make people clamor to be a part of your tribe.

20. Provide incredible value – for free

  • Keep an ear to the ground for what your audience is talking about. Creating timely content that addresses and provides solutions to these topics – and give your audience access to them for free. Accessible and useful content goes a long way towards developing a sense of community.
  • Build out a repository of information and categorize them into relevant topics through blogs, videos, and podcasts. This makes you the go-to expert for queries and searches from newcomers and existing clients.
  • Give your dedicated client base a level of exclusivity. Provide early access to programs and videos before it reaches the general public. Set aside some content to be exclusively accessible to only your most loyal clients.

21. Utilize online discussion groups 

  • Online groups are a great way to generate traffic, interest, and discussion around particular topics, as well as a great opportunity for you to interact with your audience. Facebook,  LinkedIn, and Reddit, are websites where you can find large online communities for every niche possible – including yours!
  • Engage the members of the group with relevant videos and posts. Add value to ongoing discussions and don’t be afraid to have firm opinions. Avoid spamming and overt marketing – most audiences are now smart enough to see through any gimmick or advertising attempt. Focus on providing value, and the rest will follow. Participating in these public forum threads also increases your visibility as these websites inherently rank high on the SEO index.

So, nurturing the community has a lot of intangible benefits, and hence is overlooked by many coaches. However, a number of my clients have reported significant increases in their returning clients due to having a strong nurture and engagement strategy.

Chapter 5:

Sale

The hardest part of getting a new client is the actual sign-up. Multiple factors play into a client’s decision to join your coaching session. Luckily, all the previous steps I have listed above will greatly ease the process and make the choice a no-brainer for your client. 

At this point, you have demonstrated trust, credibility, expertise, and care to your potential clients. Let’s walk you through a series of steps that will seal the deal.

27 Ways to Get Coaching Clients coaching clients

22. Create a Pre-Qualification Questionnaire

  • A Pre-Qualification Questionnaire is a vital tool you use to gauge the intention and capability of your client. Essentially, it is a list of questions that you give every potential client to answer. Using a  PQQ will save you precious time and energy that can be used on clients that would be the best fit for you.
  • Analyze the answers you receive to give you a better idea of your client. Are they looking to join a series of sessions? Do they have the determination to work towards their goals? Do they have the financial capability to take up your course? This is a great way to vet your clients and see who would be a good fit for your coaching. 
  • Don’t waste time on clients that you cannot help – refer them to another coach instead. This directly builds up your reputation and credibility with both the coach and former client.
HOW COACHES SHOULD PREQUALIFY THEIR CALLS
HOW COACHES SHOULD PREQUALIFY THEIR CALLS

23. Be selective with the clients you accept

  • This can sound contradictory but will benefit you tremendously in the long run.  Using the PPQ, understand the client’s problem and consider your capability to help. Accept only clients you can help meaningfully and with maximum impact, leading to clients that love your work and will go out of their way to support you.
  • A satisfied client improves your success rate and will organically spread the word about your amazing coaching sessions within their networks. Moreover, these are the clients who will come back for your future sessions and programs. This builds up into a snowball effect, a situation in which one action causes many other similar actions. This will lead you to grow organically by getting enthusiastic clients who will happily rave about your program.

24. Implement the 2 Call Process

  • Over the last few years of my coaching experience, I have concluded that the usual methodology of speaking to your client and convincing them to sign up with you over a single call does not lead to great results. A majority of these calls turned out to be dead ends. Trying out other methods also showed less than satisfactory results – until I implemented the 2 call process. 
THE PERFECT HIGH - TICKET COACHING FUNNEL
THE PERFECT HIGH – TICKET COACHING FUNNEL
  • The 2 Call process hits the sweet spot between time and effort spent. This method has the advantage of reducing the time spent pitching to potential clients who would not be a good fit, do not have the budget needed, or even the follow-through required. Your first call is a short preliminary call that involves you reaching out to the client to get a detailed picture of their situation and problem. Using your  PQQ from earlier, you can direct your call in a way that allows you to quickly determine if they are a good fit. Use this call to create the need for your coaching program.
  • Based on your assessment after the first call, only those who are suited for your program qualify for a second call. This call is where you can pitch your program in depth, and take the time to demonstrate your expertise.

25. Make the most of online coaching sessions

27 Ways to Get Coaching Clients coaching clients
ONLINE COACHING BENEFITS
  • With the Covid-19 pandemic still raging across many parts of the world, there has been a significant shift towards online sessions. Multiple people have embraced the WFH lifestyle, and are now significantly comfortable with interaction and learning using an online medium.
  • Online coaching has many benefits. Clients are easier to find, as the barrier to attending a session is much lower – there is no travel time and costs, along with the convenience of attending from any location. Your online sessions also allow you to utilize a lot more audio and visual elements in your coaching, which makes for a more engaging and effective session.
  • This is what happened to Mynoo, a business coach. She used to constantly fly around the world providing one-on-one in-person coaching. This left her with hardly any time for herself. She felt constantly exhausted. Her health was suffering. And then the shift happened. She now coaches via the internet from her home around her loved ones or from wherever else she wants. She is earning the same amount from her coaching while saving her the time, effort, and money related to traveling and the logistics of in-person sessions.

And that’s it! You are now on your way to developing a steady client base. However, the process does not stop here. There is still a final, important phase remaining.

Chapter 6:

Upsell

Undoubtedly, attracting new clients is essential in order to broaden your coaching business to new heights. Yet, retaining clients is equally important and cannot be overlooked. This calls for you to effectively upsell. You need to know the right techniques to leverage this.

27 Ways to Get Coaching Clients coaching clients

Techniques for Upselling

The last step in finding new clients is looking back at your previous clients! Finding new clients can be a long process, but getting an existing client to come back for another session is much easier. Besides this, many of your clients will know others who need similar guidance and can refer them to you. Studies show that increasing client retention by as little as 5% leads to a significant increase in revenue, up to 95% in some cases. Here are a few techniques you can use to increase your revenue by upselling and renewals.

THE PERKS OF CLIENT RETENTION
THE PERKS OF CLIENT RETENTION

26. Develop an ongoing program

  • One of the best ways to have a steady client base is to develop a series of ongoing engagements on a regular basis. Pay attention to your clients during your coaching, and plan out the next step for them once they have attained their current goals.
  • This provides you with clients who renew your coaching services regularly, without you having to spend the extra marketing time and effort on acquiring new clients. The clients who frequently renew your services are your preferred type of client – they will also have the drive and spending power to match.

27. Have a premium coaching package available.

  • Some of your clients will be looking for something a bit extra – with all the bells and whistles. This is a package that will offer all of that, with extra sessions, guidebooks, and a lot more. 
  • Pitch this as a powerful option for clients who want results in the shortest possible time, and aren’t afraid to spend more for it. This is significantly easier to sell to existing clients than to new ones, especially those who have already seen how powerful your coaching support can be.

28. Provide a coaching package that is supplemental to your main program

  • Design coaching packages that are great add ons to your main package. Pre-recorded sessions and self-contained guides work extremely well as add ons. Some examples can be oratory sessions, time management techniques, and other soft skills.

And there you go! Any of the above methods will help you get clients for your coaching business. However, implementing all these methods create a synergy that is guaranteed to not only get you your first few clients but ensure you have a full waiting list of excited clients!

Did these tips work for you? Do you have any other methods that work for you? Let me know in the comments below.

Conclusion

This wraps up this comprehensive guide that lucidly explains the top 27 effective ways of pulling coaching clients to your coaching business.

You don’t need to go all out at once and execute all the methods. Try a few and then chronologically move on to the other ones. 

Remember, change doesn’t happen overnight.

So, tell me;

Which method will you try out first?

What part of this guide was most valuable for you?

Do you have any unanswered questions that are bothering you or think I have missed something?

Let me know in the comments below and I’ll give you access to a free program of mine.

Frequently Asked Questions (FAQs)

How do you attract high paying coaching clients?

You attract a client who is worth your while by offering to deliver a series of products, where every product will fill a gap and build on the previous products you have given him until he becomes dependent on you for the next installment. The process is gradual, and you develop a tight relationship with your customers.

How to get coaching clients online?

Think of yourself as a full-service business. So, whether you’re coaching for a full client or just a few hours each week, you’re still generating revenue. So how do you generate revenue? The easiest way to generate revenue is to offer your coaching to people who want what you have to offer. Make sure you’re clear about what you have to offer and be sure that the people you want to coach are clear about the end result you’re going to help them achieve. If you find people willing to pay for your coaching, then you can start coaching! Once you have a few clients and are coaching regularly, things will start to take care of themselves and you’ll learn more about all the ins and outs of coaching, including marketing and business building.

How do I advertise my coaching?

Coaching is fine. But how do you advertise that you coach? Simple, post a sign in a place that you will be seen. The place should be one where women are likely to go, such as the door of the bathroom. The sign should say, “Do you have trouble losing weight? Message me and I will coach you on how to shed those extra pounds.” Girls will always read signs in the bathroom.

27 Ways to Get Coaching Clients coaching clients

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