In simple terms, the main purpose of a coach is to give. Your skills are honed to deliver to your clients, community and yourself the best of what you can offer. This is most of what being a coach is about.
A coach is someone who helps bring people and their business on to their feet keeping your general well-being in mind. The confidence a coach musters up to his clients comes from a resource that could be exhausted under trying circumstances. Instilling confidence in someone is a responsibility, one that you must not fail at.
Ever wondered how much stress and pressure coaches take on themselves to make you realize your dreams? Remember, coaches, are humans too.
Human beings need a constant source of motivation and inspiration. At times we find this within ourselves, or we find it from the company we surround ourselves with. This is why it becomes important for anyone wanting to be a coach to have a good environment and network. When you give, the universe conspires to let you receive.
All you need to know is how to go about tapping into this potential. One handy way would be a coaching workshop.
What is a coaching workshop?
It could be a meet and greet, discussion and idea exchange, personality helper, a guaranteed networking space and most importantly, a space that helps you grow. A coaching workshop could be a candy store, provided you design it for the betterment of you and the company you want to create or build.
We know what a workshop is, simply put it’s a meeting point where people come together to have active and intense discussions on a common interest. The input gained from this discussion must help a coach in presenting their workshop with a positive improvisation.
Coaches are running a business and a personal life. Coaching workshops help a coach meet like-minded people and be a part of a community that has similar day-to-day dreams and struggles. This way, if a coach has an answer to make my coaching life better, hey I’m all up to give my gratitude to a coach who helped me with it.
I would pass it along to someone else in need too.
Workshops bring people together for the purpose of networking, bonding, and learning. For a coaching business, there are few things as important as this. You learn to establish yourself as an individual in the ocean of coaches. Most times coaches are working online and have little personal contact.
Meeting and connecting in person helps to have a healthy connection that leaves both parties inspired and motivated.
A coaching workshop is also not just about meeting people and then going your way. Your attendees and you, or if you are an attendee, you have a chance to maintain a beautiful connection. Providing this opportunity helps you and your coaching business to maintain a positive outlook. An important aspect of branding is realized and acted on, in full potential.
From beginners to well-seasoned coaches, each and every coach has acquired more than they have given by attending or taking workshops. I can almost feel the collective nods of agreement from readers at this point.
What does a business coach gain from a workshop?
Humans derive pleasure from interaction, and in cases like these, in workshops, business and pleasure go hand-in-hand. But that’s not all. People have a tendency to do more for the sake of doing more, thus instilling a sense of satisfaction in your immediate surroundings. This is a key factor, something that helps the same set of people to fare better in a crisis.
Being a coach is tough and your coaching buddies will be there for you when you need to sit back, relax and vent it out. We’re not only humans, we’re social animals. A coach has a business that deals with people and people change constantly. How can you be effective and pro-active under a circumstance where change, leaving its metaphorical baggage, becomes an actual constant?
Spine of a Coaching Business
A coaching business needs a spine of a structure and a healthy one. Workshops will help you not only gain one but also choose from a vast spectrum. It will also help you recognize your niche, because of which you might reach a specialization that sets you apart from the crowd.
What about those days when you woke up feeling heavy? Those days when you felt like returns will never be yours? Some days you don’t even know how you messed up. Some days you wonder if you will ever have enough clients to pursue what you’re good at.
On days like these, it’s good to have a network that will help you stand up on your feet and realize your potential, just like you do to your clients. This network of the good company is something you build over time. Attending workshops help you create meaningful ties, ties that help you personally and professionally. A healthy give and take is a must for every coach and their business.
Bringing people together under a common cause raises a sense of belonging, respect, and gratitude. Pride, ego, and vanity (my business is better than yours…..meh) will not help in improving your environment and company, and that’s on you. What you gain from a workshop will tell volumes about yourself.
Strategies for all kinds of issues, those you’re facing currently to the ones that are a possibility, will be in your hand thanks to the exposure you have received from attending, promoting and organizing coaching workshops.
On a personal to a professional level, in layers deep and varied, a coaching workshop has everything a coach needs to grow and keep growing with consistency.
If you want to learn more about how to grow your coaching business by learning the right coaching techniques, build a six figure coaching business and learn how to get better results for clients in less than half the time, come join my free webinar here!
How can a coaching workshop help the business?
So let’s take the following general examples.
– You have just stepped into the world of coaching. You’re beginning a journey and you need a guide to chalk out your path.
– You’re well into being a coach and you have a definite set of clients but you want to branch out. A crucial step in your business, your next move will either make or break you.
– Your coaching business is out of hand due to personal stresses and you’re in need of a support structure to keep you afloat doing what you love.
– Your employees are a nightmare for various reasons: inefficient, unhealthy mannerisms, you’re unable to work on a professional level you wanted to maintain, etc..
– You’re a seasoned coach who wants to share your experiences and networks. You also want to explore young minds and possible discussions based on the newer ideas and understand the role of technology and social media.
A coaching workshop lets you meet people in your area of expertise. Your business gets the boost it needs by addressing these issues and avenues. You also have a platform to showcase the individual you are and make people love you!
By running workshops, you are establishing your position in the market. You are setting an example and helping others going through bottlenecks that you’ve overcome. People can dip into the pool of knowledge that you have help set-up. This platform is the give-and-take we mentioned earlier in this article.
Being a lone-wolf does not help you and your coaching business. A warm and approachable personality on stage will help your audience reach out to you. Why? Because you proved that even though you were on stage holding a workshop, you’re still a human being just like them. Humility goes a long way, showcasing it won’t hurt your business 🙂
Your audience has an opportunity to work with you and your business can depend on a healthy network of coaches. If you don’t have this already then a coaching workshop gives you the arena to build yourself one.
Local workshops help you have a clear picture of the coaches in your surrounding and what businesses they’ve set up. Let’s not think of eliminating the competition but instead, find out how you can be set apart from the rest while being a pro-active part of the community. Once again, humility helps.
Setting up a workshop with friends you know are experts in the field is another example you can set in the world of coaching businesses. Competition can be healthy and by sharing your collective experiences you showcase a point that needs to be made constantly: we can all work together. Let’s give first.
How will a coaching workshop help me get more clients?
We mentioned the audience before. The audience is there at your workshop to see what you can deliver and if they can connect with you. They would also like to know if attending your workshop will help their dreams and aspirations. Can you bring them to realize it?
These are questions you should be able to answer by now. You have your experience, personality, and network to bank on. These aspects are those that will help you with your deliverables. Your workshop will help you present yourself as the mentor you need to be.
You know what the game is and your clients need to know that you can bring it home. A workshop will lead to active discussions. The step that you have achieved here is one of trust and respect: you need your clients to believe in the coach you are and the platform you set up just helped you achieve this.
Networking is everything nowadays. Your online presence is as important as the offline one. The kind of audience you attract will depend on your advertising. But you’ve sailed through all of that. All that’s left now is for you to attend or organize these workshops and meet people, make them love you and watch your network grow.
By establishing your presence through workshops you will gain from organic networking. The word-of-mouth game is the one that’ll get you, long-lasting clients. A friend suggested your business to another friend, you know how that goes. What goes around comes back around and this holds true a 100% for a coaching business.
Get away from your screens and your online world. Step into the real and prove that the persona you have offline is a solid improvement on the one online. Create opportunities for your clients to meet and converse with you, letting them get to know you. You can show your clients you can support them by continuing the communication in person.
A system that works is hotcakes!
You can read about promoting your coaching workshop here.