A personal branding coach is one who can do the branding of businesses or individuals and help them achieve skyrocketing growth. Personal branding is no more a choice but a necessity to excel and grow.
In today’s era, not only businesses but individuals also need the branding to survive in the market. One must know how to market themselves. Branding can make businesses or individuals stand out by unleashing their true potential.
Who can help individuals or businesses in personal branding?
How can they market themselves?
What should they do to increase their brand value?
The first step is to connect with a personal branding coach.
Do you think you can be one? Let’s find out.
Have you ever helped someone to create their image or brand?
Do you have experience in marketing? Are you fascinated by the world of branding?
Yes? Then you can explore the world of personal branding coaching.
A lot of professionals are not aware of creating their brand. You can help them create one.
Are you ready to know more? Then let’s get into details.
Who is a personal branding coach?
A personal branding coach helps to discover, establish, and grow a brand. Branding defines the capabilities of a particular person. The coach follows a strategy to develop a brand. The key point is to create an image that is realistic and balanced.
It is a fact that each person is a unique “brand”. He or she has a unique value. But they do not know how to market themselves online or offline. Thus, a personal branding coach is the one who guides people on how to create their value in the market.
A coach knows what steps are required for building a brand. Also, a coach works upon the outer and inner branding of the person. Personal branding coach steps in when there is a gap between what a person is and what people expect him or her to be.
Who are prospective clients of a personal branding coach?
A lot of people need the help of a personal branding coach. This is because all need to enhance their image for growth. A personal branding coach can have clients from many sectors. Here are some of the prospective clients whom a coach can approach:
A personal branding coach can guide entrepreneurs to establish their brand. As a coach, you can understand the requirements of entrepreneurs and help them achieve their brand reach and goals.
Leaders are individuals who have to showcase themselves in front of a large group. As a coach, you can help them brand in a better way. You can guide them to perform better so that they can be role models for many.
Celebrities constantly need to improve their image. A lot of people follow them. Hence, they carry themselves well. As a coach, you can guide them on things like how they should speak in interviews and present themselves.
Professionals have to appear perfect while giving interviews. Their behavior is always judged. A right candidate is selected not just by knowledge but also by their overall appearance. But if they have something unique, their selection chances increase. A coach helps in developing their unique characteristics. This also holds for people going for auditions like musicians and other artists.
Even a coach needs a personal branding coach. They are influencers too. If the coach has good branding then more clients will approach him. As a personal branding coach, you can guide other coaches in improving their coaching brand value.
Core traits of a personal branding coach
Branding is not an easy task. Coaches should have a few core traits to be a successful personal branding coach.
Here is the compilation of qualities possessed by personal branding experts:
Possess active listening skills
There are three levels of listening. The first is subjective in which real-life stories are shared. Next is the objective of listening. It is about focusing on what the client is saying. Last is the intuitive listening. It is the ability to read between the lines. Here as a coach, you should have the expertise to find out the hidden clues. It will give a better picture of the client.
Through intuitive listening, you can identify what the client is hiding. As an expert personal branding coach, you should know what to look for during listening. As a coach, learn the skill in extracting information which is not said. This involves constant clarification from the client while having a conversation.
Have good questioning skills
As a coach, you can ask empowering questions. This is done through open-ended questions. It may start with who, which, why, when, or what. This leads to more clarity. This gives more insight into clients’ issues.
You as a coach should know how to evoke your clients. This will help in understanding clients’ requirements and achieve the target.
Build connections as a personal branding coach
During coaching sessions, you should pay full attention. As a personal branding coach, you should avoid distractions. The most important thing at that moment for a coach is to understand the client.
As a coach, have a positive attitude because that can build confidence in your clients. It will show how much you are concerned about your clients. This will develop a great connection between you and your clients. The impact can be so good that a client will remain a loyal customer.
The International Coaching Federation has revealed that a good coach never judges. The non-judgemental trait of a coach is very important for the success of coaching. As a personal branding expert, understand your clients. You cannot form ideas about your clients.
The best quality of an expert coach is that he or she holds on to the client’s agenda without judging him. Judging may develop the wrong impression and the client will not gain confidence. A coach knows what is best for the client but shares it without being biased.
Have creative skills
As an expert personal branding coach, you should be creative in the coaching approach. Be curious as that can help to build new ideas.
As a coach, you can develop creative solutions to build the image or brand of the clients. The solutions should be logical and effective to build the brand.
Follow ethics and stay professional
As an expert personal branding coach, you should not go against ethics. As a coach, you should follow a set of standards and professionalism. This trait should be followed every time during the session. It will lead to a good client-coach relationship.
Shows real picture
A personal branding coach has the major trait of letting the client know the truth. He or she makes the client aware of the expectations of the world. This is done after the coach gathers all the information about the client. The truth about the situation is revealed.
As a good coach, make the client adopt new beliefs. The actions of the clients are changed as that can make the client reach his or her goal and create a better image.
Have action skills
All of the above skills require action. Self-discovery is meaningless without implementing changes. A good personal branding coach provides a task in every session. As a coach, you should have strategies or action plans which the client has to follow.
As a coach, you should have expertise in giving assignments that can give the right outcomes. Clients should be made accountable for the task assigned as this will make them responsible for their targets.
Stay humble as a personal branding coach
As a coach, remain humble with clients. You should listen to the client’s opinion with patience and interest. Do not push a client for doing a task. Treat your clients in the best possible way so that they can be comfortable and gain confidence in you.
With all the above traits, be a friend to your clients as that will help them confide in you and build trust that can do wonders for them.
Benefits of having a good personal branding coach
The guidance of a personal branding coach is valuable for career growth. A good coach is essential for someone who has never tried marketing. Someone aware of branding can take help of the coach. A lot of professionals can learn about building strong personal brands through an expert. It is fruitful to invest in a personal branding coach.
Below are some major benefits of having a personal branding coach:
Gives proper training and mentoring
A personal branding coach knows everything about creating a brand. Today’s coaches know ways to build the brand on every platform. Offline and online both branding strategies are taught. The coach teaches how to form a digital portfolio. A coach teaches all the techniques to the clients to build their brand image. Clients are also mentored on how to present themselves during networking events.
Keep clients motivated
It is tiring to create a personal brand alone as it can be demotivating sometimes. Branding requires a lot of patience and time, so a coach can work with you and keep you motivated.
With the help of a coach, one can find different opportunities. A person will not be able to miss any opportunity. A coach motivates for the professional and personal development of clients. The best part is the client is inspired at every stage of development by his coach.
Offers unbiased feedback
A personal branding coach offers unbiased feedback to his clients. This helps clients in improving his or her image. A coach can notice the strength and weaknesses of his clients. Hence, a coach can give honest and useful feedback to his clients. This motivates clients to overcome their weaknesses.
Helps in creating and sharing content with a network
Personal branding also involves how to create and share content within the network. It can be anything from sharing market news or any useful message. The personal brand is reflected in the content which is shared. People judge on what is being shared. Thus, a personal branding coach provides knowledge on sharing what and how. It builds credibility and trust. Even developing connections become easy.
Clients can become experts in their fields
A lot of people have the skills to become an expert in his or her sector. But this requires proper guidance. A coach helps in identifying those marketable skills. This can help clients understand the ongoing trends. They will know how to converse and share information. For personal branding, implementing the skills in the right way is essential. An expert coach proves beneficial in these scenarios.
Hence, there is a major benefit of personal branding coaches. It helps in making the brand image of people strong. They motivate clients not to give up and stay on course. The technical skills of a coach can help a person position themselves well in the market.
How much can a personal branding coach earn?
Coaches invest in gaining skills and certificates. So, it is obvious high earning expectations would be there. So, what is the earning of a personal branding coach?
Coaches can earn well depending upon their skills and confidence. Also, the more clients a coach has, the more is his earnings.
The initial earnings of a coach are not so high. This is because he has to gain expertise and experience. But with time and right marketing strategies earnings can increase.
Considering this, on average a personal branding coach can earn $231 for a coaching session of an hour. The fees may vary depending upon types of clients, the number of clients, and even the location.
Along with this experience, a coach can increase earnings. For example, a coach with 10+ years may earn $400 per hour per client. Those with less experience can earn $200 per hour per client. The earnings may change if a coach is attending 10 clients in a one-hour session.
A lot of coaches create packages where they can earn a good amount. A one on one session charge varies from group sessions. Thus, many coaches keep both options depending upon client requirements. Due to this, the earnings of coaches vary.
Marketing strategies for personal branding coach to get clients fast
Today a lot of marketing experts and entrepreneurs are becoming personal branding coaches. It’s one of the most important careers in the coaching industry. The best way to build a brand is through the internet and social media. It’s because you can create an audience. This is where you can position yourself as an expert. Next, you can start attracting clients for their business.
Here are some marketing strategies for a personal branding coach.
Build a foundation
A personal branding coach needs an authentic foundation. It works as a key principle. It’s a belief that coaches are making relations with clients for branding. But this is not the case. A personal branding coach is showcasing authenticity to the audience.
A personal branding coach is a reflection of who they are. It is about skills, values, and passion. One must make an inventory of the branding assets. These assets should include their credentials, passions, and core values. Through these assets, you can guide clients for personal branding. Personal branding will include brand vision, brand mission, brand message, and brand persona. That’s the actual key factor of a personal branding coach.
Choose the target market
As a coach, you must know that not everyone is an ideal client. Therefore, it is the wrong strategy to approach everyone for personal branding. So, avoid clients who do not want to work with you. As a coach, you must have perfect market knowledge. This includes knowing demographics, future strategies, and challenges in the business. This will help you to know your target market and then market your brand to them.
Identify your USP
A personal branding coach must have a Unique Selling Proposition (USP). You must map out the values and characteristics of your brand. It’s important in identifying the essence of the brand and what it says. Also, you must share key information with potential clients.
Mention the key factors that have made you unique as a personal branding coach. You should have a personal bio. In this, you must mention the key elements of you being a great personal branding coach. This will generate more clients fast and increase your profits.
Social media is a platform that was very much informal and casual. But now most coaches use it for promotion. As a coach, you can display your skills and expertise to the world on any social media platform. Social media platforms have become a strong medium that can convince the world.
As a coach, use social media platforms to showcase your talents and connect your prospective clients.
As a personal branding coach, you can share content on how one can improve his or her market presence as a guest blogger. It will help you attract new ideal audiences on your website. The new audience can know about your expertise and approach for advice. This can increase the client base.
Once you follow the above strategies getting references is easy. References from your old clients will add growth to your business. This will help you gain new clients. With commitment and expertise, one can get a good number of clients. The more you keep relations the more you have a chance of getting good clients.
Professionals or business owners all can take the help of a personal branding coach. A coach can develop a great market presence for the clients as he works upon various things. It includes enhancing the appearance, developing interpersonal skills, and much more. This will help clients to be better versions of themselves.
To summarize, a personal branding coach uncovers hidden potentials of clients and brands them to achieve the highest growth.