Direct Response Copywriter – Coach Foundation


Coach Foundation was founded in 2015, with a single mission: to build world-class credibility, solid financial foundations, and freedom for all coaches on a mission to leave a lasting contribution.

In short, we help aspiring coaches establish credible brands and wildly successful businesses. To do this, we looked at what had never been done before at scale in our industry.

At that time (and even now) most competitors teach ‘how to’s’ (how to build a marketing funnel, how to design a high ticket program, how to run facebook ads), but these programs have typically less than a 1% result rate (in terms of client’s successfully building their businesses), and typically a Net Promoter Score of less than 4 out of 10.

The challenge is, that most people that get into coaching, really only want to coach and make a difference in others’ lives They want the business side to be done for them.

So what we decided to embark on, was to build a program, which not only taught them how to build a world-class business but did 80% of the ‘leg work’ for them.

We call this program our Coach Accelerator.

It’s designed in three parts:

Part 1: Becoming A Best Selling Author – We work with these coaches to create a world-class book, we then promote these books to become bestsellers.

Part 2: Getting Featured In The Press – We give our clients their very own PR team to get them guaranteed placements in the media.

Part 3: Business Building – We build their business systems, marketing, and sales funnels for them.

All in all, they get to do what they love, make a difference in other people’s lives, we do the rest for them.


We are looking for someone to lead our direct response copywriting in our marketing department.

You’ll be responsible for creating and testing our entire direct-response marketing strategy under the direction of our head of marketing.

This would involve Facebook Ads, Linked-in Ads, Google ads, sales funnel copy, email copy, video sales letter copy.


Performance Driven Bonuses – If your copy out converts, on the baseline metrics for that channel (whether it be the cost per lead, cost per sale, etc…) you’ll be given significant cash bonuses.

Choose Your Own Base Salary – Our aim is not to incentivize you based on the base salary, but based on your bonuses. You should be aiming for performance and conversion. We want you to feel comfortable with the base but truly work for the equity stake.


Small Company Effect Part 1  Small Company Effect Part 1 – What you do here matters, as we are a smaller company, you’ll have the ability to greatly influence company culture and decision making. In our company, we do not make decisions based on bureaucracy or hierarchy, we make them based on which decision will be the most effective. If your ideas appear to be far more effective than anyone else (including the CEO’s) they will be actioned.

Small Company Effect Part 2  Hitting your targets has a profound effect on the rest of your teammates, it’ll allow for greater bonuses, salary increases, incentives for everyone. It’ll allow us to be there financially if (God forbid) one of our teammates family gets sick and we choose to finance their medical bills. What you’ll be doing will greatly influence the company’s ability to do this.

Working On Your Own Terms – Trust is the cornerstone of how this company was built. You will not be micromanaged every hour, nor will you be asked what you did at the end of the day. You can mostly choose when, how and what you’re working on, the only exception will be Head of Department meetings. Ultimately, you’ll have autonomy over your decisions, and you’ll be held accountable for reaching your targets. That’s what matters to us, not the number of hours you work.

Remote Working – While this was once a unique characteristic, we acknowledge that due to 2020, this is more of normality now. However, even when lockdown rules change, our remote work policy will not. You can work from anywhere, whether it’s New York City, or Bali, as previously mentioned, you’ll be accountable for reaching your targets.

Continuous Learning And Development  We have a policy in this company. We’ll finance 100% of anything you choose to do (workshops/seminars/courses), which you feel is doing to benefit your department. We’ll finance 50% of all personal development programs (the 50% is to make sure that you also have a stake in any personal development you take on – we’ve found this to be much more impactful than financing 100%)

Millions of Dollars In Advertising Spend Will be Spent On Your Copy: Over the next two years, you’ll have between 2 – 3 million dollars spent on your copy (and much more generated).

Think about it this way.

If you commit to working with us (full time) for the next 2 – 4 years.

  1. You’ll learn more than you could ever have imagined, you’ll be in the midst and in some cases responsible for our 300% year on year growth, you’ll be given training by the best in the industry, you’ll be exposed to what hundreds of thousands of dollars a month in ad-spend looks like, and how copy should be adjusted for performance.
  2. By the end of your time with us, you’ll be able to get a job anywhere. That is no exaggeration. You’ll have the rights to say you were responsible for generating millions of dollars in revenue (you’ll even have an endorsement from the CEO verifying that), and because of this, rather than you being stuck in the sea of undifferentiated copywriters, you’ll be positioned amongst the cream of the crop.
  3. Our CEO will introduce you (once your tenure is complete) with his endorsement to anybody you want to work within our industry.

Your choice is this. You can continue working as a freelance copywriter, occasionally getting a client, in a market that is getting more and more saturated with other mediocre copywriters looking to make quick money.

Or, you can invest 2 – 4 years with us, have the education (and growth) of a lifetime, and be set up for whatever you want to do going forward.

Your choice.

By the end of your tenure here, you will clearly be able to say that the copy you made, generated 10’s of millions of dollars, you’ll have a clear endorsement from the CEO, and with the background.


Developing Market Positioning for Offers – The positioning of an offer matters much more than the product itself. You’ll be held accountable for creating ‘no-brainer’ product positioning.

Developing Sales Funnels – Everything from Video Sales Letters to email marketing, you’ll be accountable for developing the copy behind our sales funnels.

Developing Ad Copy – You’ll be responsible for developing our ad copy.
Using Data Analytics To Drive Copy Decisions – You’ll need to be able to make sense of data and drive effective decisions from it.

Working Closely With The Head Of Marketing, Head Of Sales, And The CEO – In this business, marketing and sales go hand in hand. You’ll be working closely with our Head of Sales to make sure leads generated in marketing are sales qualified before any of our sales team speaks to

[Bonus] Continuous Learning And Development – This will be the most important aspect of your job role, to continuously learn and hone your skills. The more insight and expertise you bring to the table the more invaluable you become.


Direct Response Copywriting – Experience in developing copy for direct response offers which convert is crucial.

Substantial Education In Direct Response Copywriting – You will be judged heavily based on your own self-learning.



Your interview will be taken by our Head of Operations, our Head of Sales and our CEO

Step 1:

Send your resume to: [email protected] with the email title “Copy Legendzs”

Step 2:

Include a cover letter with links to your 

– LinkedIn Profile
– Facebook Profile

Step 3:

Record a 2 – 5 minute video answering the following questions

1. What makes you confident that you will be the best candidate for this position?

2. Why is this position appealing to you?

3. What do you love most about Direct Response Copywriting ?

4. What value can you bring to the company

5. What do you expect from the company

NB: If your email doesn’t include the Title “Copy Legendzs”, a cover letter and a link to the video, you will not be considered for this position.