How to Become an Amazing Management Coach in 2021

Management coaches play a significant role in the growth of an organization. They have the skill of formulating strategies that can help an organization to grow exponentially.

Have you worked as a manager in a company? Do you have the knack of managing people and getting the work done?

Do you know how you can help people through your skills?

Yes? Then you can see yourself in the role of a management coach.

Are you wondering how to start?

Then check out my comprehensive article on management coach.

Let’s understand the basics first.

Who is a management coach?

The management coach provides powerful management coaching to managers. It can be for anyone who wants better results in work and life. A coach will teach fundamental management skills to the employees of the company.

The management coach will train employees in different areas. The areas will include communication, presentation, planning, organization, and management.

The coach will help employees to work with their team members to show them new possibilities. A coach will assist employees in taking action. This will build confidence in them and motivate them to take independent decisions.

Bringing coaching competencies into an organization is a very powerful strategy. This will help modify or create a work culture that is more adaptable to change and growth.

Management coaches develop powerful leadership competencies to boost individuals and teams. This helps the team to perform more effectively. It helps employees to unlock their inner potential and sustain high performance in organizations.

Becoming a management coach is not at all easy. Because the coaching mindset requires you to serve, at times, more as a guide. As a coach, you need to learn what makes people smarter, so you can help people to succeed. A key competence of a good manager is to employ a coaching approach. As a coach, you should have a willingness to solve organizational conflicts as that can help achieve the company’s goals.

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How is a management coach different from an executive coach?

Management coaches and executive coaches have different roles. A management coach is responsible for the overall development of the management team.

An expert management coach works for the management team of the company. The objective of the coach is to improve the performance of the managers. Their focus is to manage the issues even before it arises. As a management coach, you will work in partnership with the management team. As a coach, you need to understand the entire organization. Your approach is very important as it can directly affect the success of a firm.

An executive coach functions in other ways. He or she works for the development of executives only. The major focus is on the personal development of executives. Thus, the approach of an executive coach is that it indirectly affects a company’s growth. An executive coach brings a change in the behavior at an individual level. He or she motivates people to increase productivity.

One can say that an executive coach is a subset of a management coach. An executive coach helps in changing the thought process of executives to create new ideas. The management coach aims to strengthen the work culture of an organization.

Role of management coach in the digital age

Companies have a major duty of retraining the team for acquiring new skills. A lot of times employees are not ready to accept change. They take it as a shock. A lot of people openly reject change and learn new skills. When a new technology comes, people become resistant to adapt it. On top of it, the digital age has also made things more challenging.

Companies pay a heavy price when employees are not ready to change. It is tough to bring people out of it. They become reluctant to accept that things have altered.

How can one avoid the negatives?

A management coach makes them aware of a new way of looking at things. The role of a coach is to prevent people from being emotionally disintegrated. The main aim is to avoid people from getting lost forever. It is also about showing new opportunities for people.

The intervention of a management coach is practical. He or she plays a key role in guiding the management of possible changes. This helps team members to gain readiness. The organization develops the capacity to overcome change and achieve new targets.

Management styles that a management coach can teach managers

As per research, it is found that every project requires different management styles. Management coaches need to use different management styles to meet the needs of the organization or else they may need to see failure. Failure hurts the individual as well as the entire company. It results in low profitability, poor performance, and poor work quality.

The bottom line is that ineffective management style makes the employee disengaged. They get demotivated and managers at every level have to suffer. Due to this, organizations fail to achieve their goals.

Hence, a coach should review the management style which the management team has adopted.

There are few management styles that management coaches can teach managers. Let’s see what they are.

Authoritarian management style

This style focuses on managing through clear direction and control. It is also known as a directive management style. The attributes of this style are strong authority and decisiveness. The person should be strong enough to make decisions.

A coach teaches the manager how to become an effective authoritarian leader. In this style, there are strict hierarchies that one has to follow. There is no doubt about everyone’s responsibility as it is pre-defined.

Managers should remain consistently up-to-date at the work front. Their decisions should be well communicated to the team.

For instance, Bill Gates followed this style. His plans were clear. He made Microsoft a household name through his management style.


If implemented correctly can lead to positive results.

It works well in a traditional environment.

This style works well in the case of new or inexperienced employees. This is because they need guidance.


One should not use it at an extreme level. It may create a negative impact.

In complex projects, this style may eat up too much of a manager’s time.

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Visionary management style

This is a transformational style. In this style, the manager is asked to focus on defining the vision of the project or company. Here the manager motivates the team. The team is asked to move in the same direction but in a strategic way.

A coach motivates the manager to take risks under this style. The managers are taught to check upon the alignment of the team. This style works well with someone outgoing or charismatic. For introverts, the adoption of this style is a bit tough.

Nelson Mandela was one such leader. He used his charismatic nature to bring change.

Without dictating he led South Africa to liberation.


Every team member works towards common goals.

It brings all the team members on the same page.


This may not work if the team members are not experienced enough.

Transactional management styles

In this style management coach teaches how to give incentives to the team to motivate them. Rewards are important for successful management. This works as a driver for higher productivity.


It is useful for short periods. For example, it may prove effective if there is a project to be completed soon.


It may create a negative impact so may not be beneficial in the long run.

Laissez-Faire management styles

This style focuses on employee freedom. In this style, a manager should guide his team only if things go wrong.

Google uses a laissez-faire style. This style helps in creating new ideas or designs.


It works well in a team with highly skilled professionals.

It helps in increasing productivity.


It may be risky in case of critical projects.

As a management coach, you can use different management styles to guide the managers to achieve the company’s goals.

Essential elements of a management coaching style dialogue

Imagine that you are coaching an athlete. The person is running all over the ground. What will happen if you yell at him to run fast? Will it work? It may not improve the running speed of the person. Instead, see the results if you use dialogues like “ lift the knees high and run”.

A management coach adopts a special tone and a posture. The above example shows that a coach should follow a certain way of talking. He or she has to be authoritative as well as sympathetic. There should be support and demand both at the same time. You do not have to act like a boss or a friend.

The voice of the coach should be persistent enough that the person has no option left but to focus on the task. Management coaches who use such style can make people develop new skills every day. This involves improving performances and strengthening relationships.

For this a management coach should be aware of essential elements of a coaching-style dialogue:

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Management coaches customize dialogue according to individual

Every person is different. Hence, their way of responding will also be different. All cannot respond in the same way. A management coach will have to change the dialogue according to the person’s needs and behavior.

As a coach, you need to focus on different aspects of each individual. Some may be lazy doing work whereas others may be hyperactive. Everyone has unique habits. As a coach, you have to communicate keeping in mind those differences.

Use descriptive language to explain an action plan

A management coach should use a descriptive language. What does that mean? As a coach, explain the action plan to the management team in detail.

They should understand what concrete actions are needed for improvement. Your dialogues should be detailed.

Management coaches give honest and vivid feedback

A lot of management coaches hold back the feedback. This is because they do not want to hurt the sentiments of people. They try to protect the feelings of employees. Yes, it is good not to bully the individuals. But it is also important to tell the facts.

A management coach has to be fully honest in their feedback. Whatever went wrong should be given in detail. You can give them clarity about what changes are needed. You can compare their performance with the expectations.

Guide the clients to take concrete steps

After the analysis and review, you need to build a concrete plan. You cannot leave your clients hanging after all the discussions. They should not be left with a question mark. It is like you are putting them in a sink-or-swim situation.

Instead, guide them to develop concrete steps. They should be given strategies to create effective plans. You need to lay down your trust in them. For this resist yourself from imposing your solutions on them.

Digital marketing strategies for management coach to get clients fast

Coaches require strategies for attracting their ideal high-paying clients. This is a constant requirement.

One may find his or her ideal clients. But the question is how to turn them into paying clients?

How can you generate your actual coaching clients?

A management coach needs to be consistent in marketing strategies.

What are the ways which can suit you?

Here are the tricks through which you can achieve your ideal high-paying clients.

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Network as a management coach

Management coaching runs on relationships. One needs to meet prospective clients face to face for developing a great rapport.

Once you get along well with them, they open up to you. As a management coach, you must build relationships at different management levels.

Speaking engagements

As a coach, build rapport by giving an effective presentation in a meeting. Engage the prospective clients present in the meeting through your speech. There are high chances that later they will approach you as a coach. As a coach, you can also become a part of big web conferences.

Influencer marketing

Many people have great social presence. They may know various organizations where a management coach is needed. These can be marketing consultants who work in big organizations. If these people recommend your services in their circle, you can gain clients.

Hence, it would become easy for you to get clients. This strategy means someone else is marketing your expertise. It is also known as a strategic partnership.

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Facebook live

Facebook live allows getting connected with people directly. You need to discuss the topics which are most talked about. It can be the pain point of people. During the live session, you can see people placing questions in the comment box. The trick is to answer them at once. This strategy has helped in increasing the client conversion rate.

LinkedIn connections

Management coaches work in the B2B space. Thus, you can get good clients through Linkedin. This involves sending personal connection requests to your ideal clients. Share an article or video created by you with your clients as that will help them develop an interest in your coaching.

How much can a management coach earn?

One of the most important things to note is that management coaching incomes vary wildly. It can be anywhere from free to thousands of dollars per hour. So, these averages might not represent what most coaches make. However, they do offer some clues.

Average coaching salaries according to reports are as follows:

– Management coaches make $325 per hour

– They even make $235 per hour for a company

– They make $160 per hour if it’s for a personal client

A management coach is someone who coaches people or employees on company issues. It means he or she guides employees to manage things within a company.

In other words, we can say that management coaches are consultants and advisors. Management coaches help their clients think and act more resourcefully. It results in personal growth and achievement for clients. For this reason, coaches usually make a lot more money than consultants or advisors.

In today’s world, new management coaches can charge $100 – 200 per hour. Other coaches with established results can charge $250 – 600 per hour. The difference that creates is the skill of the coach and who they coach. Also, the experience is another thing that matters a lot.

Now, according to the PayScale, the salary of a management coach can range from $77,000 – $280,000 per year. It is to be noted that this huge range shows that salary as a management coach depends on the client. PayScale lists the average salary of around $98,000 per year.

At some places, the salary depends on the coaching certification. There is a difference between the income of a certified coach and a non-certified one. But certified coaches earn far more than their non-certified counterparts. The ICF has designed three coaching levels. These are Associate Certified Coach, Professional Certified Coach, and Master Certified Coach. Another factor is the duration for which the management coach works. Also, the number of clients the coach serves.

There are huge opportunities for management coaches. I hope this comprehensive guide will help you start your venture as a management coach.

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