Marketing Manager – Coach Foundation
WHY WE DO WHAT WE DO
Coach Foundation was founded in 2015, with a single mission: to build world-class credibility, solid financial foundations, and freedom for all coaches on a mission to leave a lasting contribution.
In short, we help aspiring coaches establish credible brands and wildly successful businesses. To do this, we looked at what had never been done before at scale in our industry.
At that time (and even now) most competitors teach ‘how to’s’ (how to build a marketing funnel, how to design a high ticket program, how to run facebook ads), but these programs have typically less than a 1% result rate (in terms of client’s successfully building their businesses), and typically a Net Promoter Score of less than 4 out of 10.
The challenge is, that most people that get into coaching, really only want to coach and make a difference in others’ lives They want the business side to be done for them.
So what we decided to embark on, was to build a program, which not only taught them how to build a world-class business but did 80% of the ‘leg work’ for them.
We call this program our “Coach Accelerator“.
It’s designed in three parts:
Part 1: Becoming A Best Selling Author – We work with these coaches to create a world-class book, we then promote these books to become bestsellers.
Part 2: Getting Featured In The Press – We give our clients their very own PR team to get them guaranteed placements in the media.
Part 3: Business Building – We build their business systems, marketing, and sales funnels for them.
All in all, they get to do what they love, make a difference in other people’s lives, we do the rest for them.
WHO ARE WE LOOKING FOR
We are looking for someone to head our marketing department. You’ll be responsible for making sure that we hit our lead generation targets of a 300% year on year growth rate, for 2 consecutive years, and maintaining it for an additional 2.
This would involve marketing funnel strategy, development and optimisation, traffic growth strategy development, and branding strategy development.
Here are your targets:
|1||To ensure everyone in the department is hitting their set targets, and give them the support they need to achieve these targets.|
|2||To ensure product launches, new funnel launches and new marketing campaigns are executed smoothly and report accurate metrics regarding the same to the CEO..|
|3||Work on improving campaign performance. Suggest A/B tests to improve conversion rates.|
|4||Manage and monitor performance of all marketing campaigns and live funnels.|
|5||Proactively flag any issues or potential issues in any of our campaigns or funnels. Address these issues by coordinating with the tech team.|
|6||Work closely with the CEO and Head of marketing on developing the new marketing strategies, improving previous strategies and finding new scalable marketing channels.|